Car Dealer Compliance in Serbia

The rules for car adverts in Serbia

7 rules decide what a dealer in Serbia has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Zakon o klimatskim promenama
Law on Climate Change (Sl. glasnik RS 26/2021)
Authority Ministry of Environmental Protection (Ministarstvo zaštite životne sredine); market inspectors supervise
Every supplier and seller of new passenger cars must inform buyers about fuel economy, CO2 and air pollutants: a label at the car, a guide, a poster and the data in all promotional material, the internet included. Article 20 makes the label form published by the Road Traffic Safety Agency the binding one, and article 71 sets fines for dealers who leave it out.
Pravilnik 107/2022
Rulebook on data on fuel economy and CO2 emissions of new passenger cars (Sl. glasnik RS 107/2022)
Authority Ministry of Environmental Protection (Ministarstvo zaštite životne sredine)
The label goes on the front left side window or within 50 cm of the car. It shows make, model, fuel, combined consumption in l/100 km with one decimal, CO2 in whole g/km, the pollutants in g/km, the particle number without a unit and five fixed sentences, among them the EURO 5 and EURO 6 limit values.
ABS obrazac oznake
Label form and fuel economy guide of the Road Traffic Safety Agency (vodič 2026)
Authority Road Traffic Safety Agency (Agencija za bezbednost saobraćaja, ABS)
The agency's form adds engine power, displacement, the mass of the car and the CO2-efficiency class on a scale from A+ to G with an arrow. The manufacturer states the class, which follows from the CO2 emissions against a reference value for the car's mass. The form links to the guide with the data of all new models, which must be free at every point of sale.
Pravilnik 107/2022
Annex 3: poster or screen per make at the point of sale
Authority Ministry of Environmental Protection (Ministarstvo zaštite životne sredine)
Each make in the showroom needs a poster of at least 70 x 50 cm, or a screen that shows the same content. The models are grouped by fuel, the lowest consumption comes first, and each row gives consumption, CO2, the emission level and NOx, for diesels also particulate mass and number. Four fixed sentences go with it, and the poster must be kept up to date.
Pravilnik 107/2022
Annex 4: fuel economy and emission data in promotional material
Authority Ministry of Environmental Protection (Ministarstvo zaštite životne sredine)
Any advert for a specific model, print or online, states the combined consumption, the CO2 emissions, the Euro emission level and NOx, and for diesels the particulate mass and particle number. Two sentences on CO2 and air quality complete it. The information takes at least 20 % of the advert, in a type at least half the size of the brand name.
Zakon o zaštiti korisnika finansijskih usluga
Law on the Protection of Financial Service Users (Sl. glasnik RS 19/2025)
Authority National Bank of Serbia (Narodna banka Srbije, NBS)
Every credit or leasing advert carries the statutory warning that borrowing money costs money, word for word and clearly visible. As soon as an advert names an instalment or any other figure, it needs a representative example with all 14 items of article 18, and the effective interest rate (EKS) must stand out more than any other figure. The EKS may not exceed the statutory default interest plus four points.
Odluka NBS 15/2019
Decision on detailed conditions for advertising financial services (Sl. glasnik RS 15/2019)
Authority National Bank of Serbia (Narodna banka Srbije, NBS)
The decision sets a minimum type size of 9 points online and in print and the line naming the lender's website for further information. The bank remains responsible for every channel that carries its offer, your website included, so the bank should approve the example you publish.

Car dealer compliance in Serbia means four things for every new passenger car you sell: a fuel economy label (oznaka) on the official form of the Road Traffic Safety Agency at the car, a poster per make in the showroom, the consumption, CO2 and emission lines of Pravilnik 107/2022 in every advert, and, when you advertise a car loan, the warning 'Pažnja! Pozajmljivanje novca košta.' and the representative example of the 2025 Law on the Protection of Financial Service Users. The label hangs in the front left side window or no more than 50 cm from the car. It carries the CO2-efficiency class from A+ to G, the combined consumption in l/100 km, the CO2 emissions in g/km, the pollutants in g/km and five sentences set word for word by the Pravilnik. Vehicle Hub keeps these values on the car and prints the label, the poster and the exposé from them, in Cyrillic where the law prints Cyrillic. The rules cover new cars only: a car stays new until it is sold to someone who does not resell it, and Vehicle Hub treats demonstrators and day-registered cars as new to be safe.

Whether you run an auto salon for one brand as an ovlašćeni diler, an import business or an auto plac with a few new cars among the used stock, the duty is the same, and it does not stop at the showroom. Your website counts as advertising, so the Vehicle Hub widgets show the same mandatory information on every car page, with the Euro emission level and NOx, and for diesels the particulates. Stock comes in through the dealer stock import or the creation assistant, prices are shown in dinars with 20 % PDV included, and you choose Serbia as the branch's main market once. If you sell in several countries, the overview of all Vehicle Hub markets lists every rule set. Vehicle Hub applies the rules; it is not legal advice on a specific case.

What the Serbian fuel economy label looks like

The label follows the A4 form of the Road Traffic Safety Agency and is printed in Cyrillic. The top lists make, model, engine power, displacement, fuel and the mass of the car; then comes the CO2-efficiency scale from A+ to G with an arrow at the car's class, the combined consumption and CO2, the five statutory sentences, a box with the pollutants in g/km and a QR code to the ABS guide. Plug-in hybrids show weighted combined values, with electricity in Wh/km, and electric cars show 0 g/km CO2.

A+ up to -37 %
A up to -28 %
B up to -19 %
C up to -10 %
D up to -1 %
E up to +8 %
F up to +17 %
G above +17 %

CO2-efficiency classes A+ to G by the deviation of the car's CO2 from the reference value for its mass

Fuel economy label for a new petrol crossover, printed by Vehicle Hub on the ABS form: 5.6 l/100 km, 127 g/km, CO2-efficiency class C

Mandatory details in Serbia

CO2-efficiency class (A+ to G)
Mass of the car in running order (kg)
Make, model, engine power, displacement
Fuel in the statutory term (petrol, diesel, LPG (TNG), CNG (KPG))
Combined consumption (l/100 km, one decimal) and CO2 (g/km)
Pollutants CO, THC, NMHC, NOx, particulates in g/km, particle number without unit
Five statutory sentences, EURO 5 and EURO 6 limits included
Euro emission level and NOx; for diesels particulate mass and number
Sentences on CO2 and air quality
Models per make by fuel, lowest consumption first, four sentences
Statutory warning that borrowing costs money and the 14 items, EKS most prominent
Lender's website line, type of at least 9 points

What you get

The label on the ABS form
Open a new car and print its oznaka: the agency's layout in Cyrillic, with the class arrow, the five sentences, the pollutant box and the QR code to the guide. Petrol, diesel, LPG, CNG, hybrid, plug-in hybrid and electric cars each get the right values.
No label with a gap
Vehicle Hub never guesses the CO2-efficiency class. You enter the class the manufacturer or the ABS model list gives, plus the mass, and until both are there the label stays unprinted and you see what is missing.
A poster for every make
Print the showroom poster per brand: models grouped by fuel, the most economical first, with the columns of the official sample and the four statutory sentences. Change a car and the next print follows.
Advert lines on your website
Every car page from the Vehicle Hub widgets shows consumption, CO2, the Euro emission level and NOx, for diesels the particulates, and the two sentences on CO2 and air quality, labelled the way the Pravilnik names them.
Car loan examples by the 2025 law
The Loan Calculator prints all 14 statutory lines, the warning and the EKS larger than any other figure. You state the lender, the indexation and the collateral once, and confirm the bank's approval and the legal maximum rate.
An exposé in Serbian
The exposé PDF gives the key facts in Serbian Latin script, the price in dinars with 20 % PDV and the net price, and the statutory emission block in Cyrillic, ready to hand to a buyer.

Print your first Serbian label today

Add one new car, enter its CO2-efficiency class and mass, and print the label and the poster for its make. You see at once what the agency's form asks for, and nothing goes on your website until you place the widgets.

See how it works See all plans

How to get started

Set the branch's main market to Serbia
Open Vehicle Hub in your KIMISUITE workspace and choose Serbia as the main market of your branch. The Serbian rule set then decides which cars need a label and which fields the wizard asks for, the mass in running order among them.
Bring in your stock
Import your cars from mobile.de, a dealer system or a CSV or XML feed, or add them with the creation assistant. Mark which cars are new, demonstrators or day-registered.
Check what Serbia asks for
Enter the CO2-efficiency class from the manufacturer or the ABS model list and check consumption, CO2, the Euro emission level and the pollutants against the certificate of conformity. Vehicle Hub shows what is still missing.
Print the label and publish
Print the label for the side window and the poster for each make, then place the widgets on your website. The car page, the exposé and the label all come from the same values.

Pricing

The Serbian rule set, the label on the ABS form, the poster per make, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. There is no charge per printed label, and everyone at the dealership works in the same workspace.

See all plans

Is it the right fit?

A good fit if

Authorised dealers (ovlašćeni diler) and importers who sell new passenger cars in Serbia
Used-car lots (auto plac) with new, demonstrator or day-registered cars in stock
Dealers who print labels and posters by hand today and retype the values into adverts
Dealers who want car loan examples on their website that follow the 2025 law

Not the right fit if

Dealers who want Vehicle Hub to publish to Polovni Automobili or KupujemProdajem; Vehicle Hub does not export to portals
Dealers who need the CO2-efficiency class calculated; Vehicle Hub takes the class the manufacturer states
Leasing offers; Vehicle Hub shows loan examples only
Anyone looking for legal advice on a specific case

Frequently asked questions

What does car dealer compliance in Serbia require for a new car?

A fuel economy label on the ABS form at the car, a poster per make in the showroom and the consumption, CO2 and emission data in every advert. The basis is the Law on Climate Change with Pravilnik 107/2022, and car loan adverts follow the Law on the Protection of Financial Service Users.

Do used cars from my auto plac need the oznaka?

No. The duty covers new passenger cars that have not yet been sold to a user. Vehicle Hub still treats demonstrators and day-registered cars as new, which is the cautious reading of the law.

Where does the CO2-efficiency class come from?

From the manufacturer, or from the model list in the guide of the Road Traffic Safety Agency. Vehicle Hub does not calculate the class; you enter it, together with the mass in running order, and the label prints only when both are there.

Why is the label in Cyrillic when my website is in Latin script?

The Pravilnik, the agency's form and the guide are published in Cyrillic, and the statutory sentences are printed as published. Your website and the exposé text stay in the script you use; the emission block keeps the official wording.

What must a car loan advert show in Serbia?

The statutory warning that borrowing money costs money in every credit advert and, once you name an instalment, a representative example with the 14 items of article 18, with the EKS more prominent than any other figure. Vehicle Hub shows financing for Serbia once KIMISUITE has released the market, and you confirm the bank's approval and the legal maximum rate in Settings, Financing.

Does the advertising duty apply to my own website?

Yes. Promotional material of any kind counts, the internet included, so every car page needs consumption, CO2, the Euro emission level and NOx. The Vehicle Hub widgets put these on the page from the car's data.

Who supervises the rules?

Market inspectors check the label, poster and advertising duties of the Law on Climate Change, and the National Bank of Serbia oversees credit advertising. Personal data of buyers who send an enquiry falls under the Commissioner for Information of Public Importance and Personal Data Protection.

Can I import my listings from Polovni Automobili?

No. Vehicle Hub imports from mobile.de, Carix, CXO, Carzilla and CSV or XML feeds, and it does not publish to Serbian portals. Many dealers keep advertising there and use Vehicle Hub for the labels and their own website.