Car Dealer Compliance in Türkiye

The rules for car adverts in Türkiye

6 rules decide what a dealer in Türkiye has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Yönetmelik RG 25330
Regulation on Informing Consumers about the Fuel Economy and CO2 Emissions of New Passenger Cars: label at the car
Authority Ministry of Industry and Technology (Sanayi ve Teknoloji Bakanlığı)
Every new passenger car offered for sale or rent carries the fuel economy label on or next to it at the point of sale, trade fairs included. The seller, dealer, agent and manufacturer are jointly responsible for it. Since 1 June 2023 the label shows thirteen CO2 classes from A to M, and second-hand cars need no label.
Yönetmelik RG 25330
Same regulation: poster or screen for each brand at the point of sale
Authority Ministry of Industry and Technology (Sanayi ve Teknoloji Bakanlığı)
For each car brand you sell, the showroom shows a list of its new models on a 70 x 50 cm poster or on a screen of 17 inches. The models are grouped by fuel and sorted by CO2, the lowest consumption on top, with two set sentences under the list.
Yönetmelik RG 25330
Same regulation: fuel economy and CO2 in promotional literature
Authority Ministry of Industry and Technology (Sanayi ve Teknoloji Bakanlığı)
Brochures, press ads, posters and other promotional material for a model state its official fuel consumption and CO2 emissions, no less visibly than the main message. The duty is addressed to the manufacturer. A dealer's exposé and price sign are promotional literature too, so Vehicle Hub prints the values on them as well.
6502 sayılı Kanun
Law No. 6502 on Consumer Protection: commercial advertising
Authority Ministry of Trade (Ticaret Bakanlığı)
Advertising must be truthful and must not mislead the buyer about the car, its price or its financing, and prices include all taxes. Breaches of the label regulation are fined under this law and under Law No. 7223 on product safety.
Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği
Regulation on Commercial Advertising and Unfair Commercial Practices: credit advertising
Authority Ministry of Trade (Ticaret Bakanlığı)
An advert that names an interest rate shows the monthly and annual total cost of the loan as a percentage in its main message. A car advertised with a linked loan also states the term, the interest rate and the repayment terms. Türkiye has no statutory warning sentence and no register for dealers who arrange loans.
BDDK Kurul Kararı 10099
Board Decision No. 10099 of the Banking Regulation and Supervision Agency on vehicle loans
Authority Banking Regulation and Supervision Agency (BDDK)
Banks lend at most 70 % of the final invoice value over 48 months up to TRY 400,000, 50 % over 36 months up to TRY 800,000, 30 % over 24 months up to TRY 1.2 million and 20 % over 12 months up to TRY 2 million. Above TRY 2 million there is no vehicle loan at all, so no financing example may be shown.

Car dealer compliance in Türkiye rests on three sets of rules: the fuel economy and CO2 regulation for new passenger cars, which asks for an A-to-M label at the car and a poster for each brand in the showroom; the consumer protection rules on advertising and prices; and the BDDK limits on car loans. Vehicle Hub treats each of them as data. It knows that a car counts as new until it has been sold to an end consumer, so a demonstrator still needs its label, and that a second-hand car needs none. For every new passenger car it prints the label in the layout of the regulation's annex, with the arrow scale, the WLTP figures, the engine size and the gearbox with its number of gears. The details each output needs are listed on the mandatory information page.

From the same car record, Vehicle Hub builds the showroom poster for each brand, the exposé and the price sign in Turkish, with the price in lira and VAT (KDV) included, and the car's page on your website through the Vehicle Hub widgets. Stock comes in from your gallery software as a CSV or XML feed, or from mobile.de, through the stock import. Türkiye is one of 33 markets Vehicle Hub supports; the car labelling directive by country overview lists them all. Vehicle Hub applies the rules; it does not replace legal advice on a specific case.

What the Turkish fuel economy label looks like

The label is an A4 sheet, 210 x 297 mm. On the left, a green bar titled 'CO2 Emisyon Değeri g/km' sits above thirteen arrows from A (0 g/km) to M (256 g/km and more); on the right, a blue 'Yakıt Ekonomisi' bar carries a black pointer with the car's CO2 value at the height of its class. Below come make and model, fuel type, engine size, gearbox and number of gears, the four WLTP phases with the combined value, the environmental note, the Euro level and three set sentences. Plug-in hybrids and electric cars have their own versions with weighted values, km/kWh or Wh/km and the electric range.

A 0
B 1-50
C 51-75
D 76-90
E 91-100
F 101-110
G 111-130
H 131-150
I 151-170
J 171-190
K 191-225
L 226-255
M 256 and more

CO2 classes A-M by WLTP combined CO2 emissions in g/km; class A only for zero emissions

Fuel economy label printed by Vehicle Hub for a new petrol hatchback: 127 g/km puts the pointer on class G, with 'Manuel, 6 vitesli' in the gearbox line.

Mandatory details in Türkiye

CO2 class A-M with the official arrow colours
CO2 emissions in g/km, rounded to a whole number
Fuel consumption by WLTP phase (Düşük, Orta, Yüksek, Ekstra Yüksek) and combined, one decimal
Fuel type in the regulation's words, including the hybrid type
Engine size in cc, gearbox type and number of gears
Plug-in hybrid: weighted combined consumption and CO2, km/kWh, equivalent all-electric range; electric car: Wh/km
Euro emission level and the three set sentences (environment, guide, variants)
Models per brand by fuel, ascending CO2, with two set sentences
Official combined fuel consumption and specific CO2 emissions, labelled
Price in Turkish lira with VAT (KDV) included, plus the net price
Financing example with monthly and annual cost rate in the headline, term and interest rate, within the BDDK bands

What you get

The A-to-M label, ready to print
Open a new car and print its fuel economy label. Arrows, pointer, WLTP phases and set sentences come from the car's own data, in the version for petrol, diesel, hybrid, plug-in hybrid or electric.
No label with a gap in it
Vehicle Hub asks for the number of gears before it prints, because the Turkish label needs it. Enter 0 for a continuously variable gearbox and the label reads 'kademesiz (CVT)'.
A poster for every brand
Pick a brand and Vehicle Hub lays out the 70 x 50 cm list: models grouped by fuel, sorted by CO2, the most economical on top, with both set sentences.
Loan examples inside the BDDK bands
The Loan Calculator sets the minimum down payment and the longest term from the car's price and shows no loan above TRY 2 million. The monthly and annual cost rates sit in the headline of the example.
Exposé and price sign in Turkish
Every exposé and price sign shows the price in lira with 'KDV dahil %20', the net price and the labelled official consumption and CO2 line.
The same values on your website
The car's page on your website shows the labelled advertising values and links the label PDF, so the screen and the paper never disagree.

Print the first Turkish label for a car you have in stock

Set your branch to Türkiye, import a few new cars from your XML feed or add one by hand, enter the number of gears and print the label. If a value is still missing, Vehicle Hub tells you which one.

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How to get started

Set the branch's main market to Türkiye
Open Vehicle Hub in your KIMISUITE workspace and choose Türkiye as the main market of your branch. The Turkish rule set decides which cars need a label and a poster entry, and which values go on them.
Bring in the stock
Import your cars from your gallery software's CSV or XML feed, from mobile.de, or add them with the creation assistant. New cars and demonstrators are marked for the label; second-hand cars are not.
Check the values Türkiye asks for
Look over the energy values, the engine size and the number of gears. The class preview shows where the car lands on the A-to-M scale while you type.
Print and publish for car dealer compliance in Türkiye
Print the label for the car, the poster for each brand and the exposé for the buyer, then publish the car on your website. All of them carry the same figures.

Pricing

The Turkish rule set, the A-to-M label, the brand poster, the exposé, the price sign and the Loan Calculator are all part of Vehicle Hub, from a fixed monthly price (see pricing) per dealership workspace. Your sales staff, your photographer and your branch manager work in it for that one price, and there is no charge per printed label.

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Is it the right fit?

A good fit if

Franchised dealers (yetkili bayi) and independent galleries in Türkiye that sell new cars or demonstrators and need the A-to-M label
Dealers who keep a poster for each brand in the showroom and want it built from their stock
Galleries that already run an XML feed from their software and want their website to follow it
Dealers who advertise car loans and want every example to respect the BDDK bands

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on sahibinden.com or arabam.com; it publishes only to mobile.de, not to these portals
Galleries that sell only second-hand cars and want help with the trade authorisation certificate (yetki belgesi); that is outside Vehicle Hub
Dealers who want the more generous loan bands for domestic electric cars; Vehicle Hub applies the stricter bands to every car
Anyone who needs legal advice on a specific case

Frequently asked questions

What does car dealer compliance in Türkiye cover for a dealer?

Three things: the fuel economy label and brand poster for new passenger cars, truthful advertising with prices including tax, and car loan adverts within the BDDK limits. Vehicle Hub prints the label, the poster, the exposé and the price sign from the car's data and keeps loan examples inside the bands.

Is a showroom demonstrator in Türkiye still treated as a new car for the label?

Yes, as long as it has never been sold to an end consumer, because the regulation counts it as new. Vehicle Hub treats it that way and asks for its label values. A car that has had a private owner needs no label.

Why does Vehicle Hub ask for the number of gears?

Because Annex I of the Turkish regulation puts the gearbox type and the number of gears on the label. Imported data rarely carries that figure, so Vehicle Hub asks for it in the wizard and prints no label without it. A continuously variable gearbox is entered as 0.

Do vans need the A-to-M label?

No. The regulation covers M1 passenger cars only, so an N1 van stays outside it even with a second row of seats. Vehicle Hub follows the vehicle class entered for the car.

How do the BDDK rules change a financing advert?

The loan in the example cannot exceed the share and term the BDDK sets for the car's price, from 70 % over 48 months up to TRY 400,000 down to 20 % over 12 months up to TRY 2 million. Above TRY 2 million no car loan is allowed, so Vehicle Hub shows no example. Financing examples appear once KIMISUITE has released the Turkish market.

Which values must sit in the headline of a Turkish loan advert?

The monthly and the annual total cost of the loan as a percentage, whenever the advert names an interest rate. Vehicle Hub puts both rates in the top line of the financing example, next to the instalment.

Who supervises the personal data of my buyers in Türkiye?

The Personal Data Protection Authority (Kişisel Verileri Koruma Kurumu, KVKK), under Law No. 6698. Enquiries and test drive bookings from your website are stored in your KIMISUITE workspace.

Can I keep listing my cars on sahibinden.com?

Yes, keep advertising there as you do today. Vehicle Hub does not publish to Turkish portals; it brings your stock in from a feed and puts it on your own website, labels and posters.