Car Dealer Compliance in Hungary

The rules for car adverts in Hungary

5 rules decide what a dealer in Hungary has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

12/2002. (III. 14.) GM–KöViM–KöM e. r.
Joint Decree on publishing the fuel economy and CO2 emission data of new passenger cars (in force since 1 July 2002, current version since 1 January 2025)
Authority Consumer protection authority (Budapest and county government offices); the transport authority publishes the fuel economy guide
The dealer places a 297 x 210 mm label on or next to every new car on display, with manufacturer, type, fuel, official consumption in l/100 km and official CO2 in g/km and two fixed texts. A poster of at least 70 x 50 cm or a monitor lists all models he sells, by fuel and rising CO2, the most economical on top; a monitor also needs a notice sign of at least 50 x 70 cm. Printed and electronic adverts for a specific type show the combined values no less prominently than other technical data, and electronic adverts add the fixed sentence about the free guide.
5/1990. (IV. 12.) KöHÉM r.
Ministerial decree on the technical inspection of road vehicles
Authority Ministry responsible for transport
The fuel economy decree takes its definition of a new car from here: a vehicle is new until its first registration in Hungary or abroad. A registered demonstrator or day registration is therefore used and outside the label duty.
1997. évi CLV. törvény (Fgytv.)
Act CLV of 1997 on consumer protection
Authority Consumer protection authority: the government offices of Budapest and the counties
The authority checks that consumers receive the information the decree prescribes and can order measures and fines. For businesses with a turnover above 100 million forints, a fine runs from 1 million forints up to 5 % of annual net turnover, at most 650 million; for others from 100,000 to 2,000,000 forints. Breaches through commercial communication get no warning first.
2009. évi CLXII. törvény (Fhtv.)
Act CLXII of 2009 on consumer credit
Authority Magyar Nemzeti Bank (MNB), registration of credit intermediaries
Every credit advert shows the THM prominently, with the abbreviation and at least one decimal. With any further cost figure the advert gives a representative example: rate and its type, fees and costs, total credit amount, term, THM, cash price and own contribution, total amount and instalment. The dealer says on whose behalf he acts, and the THM may not exceed the MNB base rate plus 24 percentage points.
2025. évi C. törvény
Act C of 2025 amending financial laws (transposition of Directive (EU) 2023/2225)
Authority Magyar Nemzeti Bank (MNB)
From 20 November 2026 every credit advert carries the warning 'A hitelfelvételnek ára és költségei vannak.' (borrowing has a price and costs) in a prominent place. The cash price and total amount may then sit behind a click only when the medium leaves no room.

Car dealer compliance in Hungary is set by Joint Decree 12/2002 (III. 14.) GM–KöViM–KöM: the dealer puts a fuel economy label on or next to every new car on display, shows a list of all models he sells on a poster or monitor, and prints the official fuel consumption and CO2 emissions in brochures, press adverts and every electronic advert, the dealer's own website included. The Hungarian decree names online advertising outright and excludes only public radio and television. In finance adverts the THM is always required, and from 20 November 2026 a statutory warning sentence too. Vehicle Hub stores the official values on the car and prints the label, the list and the exposé from them, and the mandatory information feature holds back a car that lacks them.

Hungary is one of 33 markets in Vehicle Hub, each with its own rule set; the car labelling directive by country page lists them all. One Hungarian detail decides a lot: a car is new only until its first registration in Hungary or abroad, so a registered demonstrator is a used car and needs no label. Sale, long-term rental and leasing are covered, trade fairs included. On your website, built with the Vehicle Hub widgets, each car shows its labelled values together with the fixed sentence the decree prescribes for electronic adverts.

What the Hungarian fuel economy label looks like

Annex 1 of the decree lists the elements but gives no template, so Vehicle Hub prints them in the annex's order on an A4 sheet in portrait under the heading Üzemanyag-gazdaságossági címke. A table names the manufacturer or trade mark, the type with variant and version, and the fuel, then the official fuel consumption and the official specific CO2 emissions, followed by the two fixed texts about the free guide and the influence of driver behaviour. Plug-in hybrids show weighted combined values.

Fuel economy label printed by Vehicle Hub for a petrol Toyota Yaris Cross: Benzin, 5,6 l/100 km, 127 g/km

Mandatory details in Hungary

Manufacturer or trade mark, type with variant and version
Fuel word: Benzin, Gázolaj, PB-gáz, Földgáz (CNG), Elektromos energia, Hidrogén
Hivatalos üzemanyag-fogyasztás in l/100 km, one decimal
Hivatalos fajlagos CO2-kibocsátás in whole g/km
Weighted combined values for plug-in hybrids (súlyozott, vegyes)
Fixed sentence about the free guide in electronic adverts
Values in electronic adverts, as prominent as other technical data
List of all models per make, by fuel, rising CO2, lowest consumption on top
THM with one decimal, representative example, warning from 20 November 2026

What you get

The fuel economy label, laid out as the annex lists it
Manufacturer, type, fuel, official consumption and CO2 in a clear table, with both fixed texts in Hungarian. Plug-in hybrid, electric and CNG cars get templates of their own.
Websites are covered, and so is yours
The decree names electronic adverts and dealer websites outright. Your car pages show the labelled values and the fixed guide sentence the moment they load.
The model list for the showroom
Vehicle Hub prints the 70 x 50 cm list per make under Benzin, Gázolaj and the other fuel headings, the most economical model on top, with the two sentences of Annex 3.
New means never registered
Vehicle Hub follows the Hungarian definition: a car is new until its first registration. Registered demonstrators are treated as used and are not asked for a label.
THM shown the way the law asks
The Loan Calculator always prints the THM with its abbreviation and one decimal, adds the representative example and, from 20 November 2026, the statutory warning.

Print your first fuel economy label

Choose Hungary as the main market of a branch, import a few new cars and print the label and the model list. Vehicle Hub tells you which official value is still missing.

See how it works See all plans

How to get started

Set the branch's main market to Hungary
Choose Hungary for your branch in Vehicle Hub. Prices show in forints with 27 % áfa, and the Hungarian rule set decides which cars are new and what they need.
Bring in your stock
Import from mobile.de, your dealer system or a CSV or XML feed, or create cars with the assistant. Official values from the import are kept.
Check the values Hungary asks for
Check the type, fuel, official consumption and CO2 of each unregistered car, and the weighted values of plug-in hybrids, against the certificate of conformity.
Print the labels and publish
Print the label for each new car and the model list per make, then publish the cars on your website. The exposé and the car page carry the same official values.

Pricing

The Hungarian rule set, the fuel economy label, the model list, the exposé and the Loan Calculator are part of Vehicle Hub, from a fixed monthly price (see pricing) per dealership workspace. The whole team of your autószalon works in that one workspace.

See all plans

Is it the right fit?

A good fit if

Hungarian franchise dealers and autószalons selling or leasing new cars
Used-car dealers who also sell unregistered new cars
Dealers whose website is their main advert and must carry the official values
Dealers who arrange car finance and need the THM and the new warning right

Not the right fit if

Dealers who want Vehicle Hub to post their cars on Használtautó.hu or Jófogás; Vehicle Hub publishes only to mobile.de, not to Használtautó.hu or Jófogás
Dealers who expect Vehicle Hub to put up the 50 x 70 cm notice sign for a showroom monitor; the sign is yours
Anyone who needs legal advice on a specific case; Vehicle Hub applies the rules, it does not replace a lawyer
Dealers who sell only registered used cars

Frequently asked questions

Does car dealer compliance in Hungary apply to my website?

Yes. The decree covers every electronically distributed advert for new cars, dealer and fair websites included, and only exempts public radio and television. Each advert for a specific type shows the combined consumption and CO2, plus the fixed sentence about the free guide.

Is a registered demonstrator new or used in Hungary?

Used. Hungary defines a new car as one not yet registered at home or abroad, so a registered demonstrator needs no label. You may still label it voluntarily.

What if I show the model list on a monitor instead of a poster?

That is allowed if the screen is at least 25 x 32 cm and the two sentences stay visible. You then also put up a notice sign of at least 50 x 70 cm saying that the showroom has such a display.

What must a Hungarian car finance advert show?

The THM in every credit advert, prominently and with one decimal, and with any other cost figure the full representative example. From 20 November 2026 the warning that borrowing has a price and costs joins it. Vehicle Hub shows financing for Hungary once KIMISUITE has released the market after checking an example against these rules.

Who is the data protection authority for my customer data?

The Hungarian National Authority for Data Protection and Freedom of Information (NAIH), under the GDPR. Enquiries from your website go into your workspace and CRM Business Hub, and you remain the controller.

Which fuel words go on the Hungarian label?

Benzin, Gázolaj and PB-gáz as the decree's annex writes them, Etanol and Hidrogén from the Hungarian certificate of conformity, and Földgáz (CNG) for natural gas cars. Vehicle Hub prints the same word on the label, the exposé and your website.

How high can a fine be?

For larger businesses up to 5 % of annual net turnover, at most 650 million forints; for smaller ones usually 100,000 to 2,000,000 forints. Breaches in commercial communication are fined without a prior warning.