Car Dealer Compliance in Poland

The rules for car adverts in Poland

5 rules decide what a dealer in Poland has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Dz.U. 2005 nr 6 poz. 40
Regulation of the Minister of Economy and Labour of 28 December 2004 on products subject to the duty to provide information relevant to environmental protection (as amended by Dz.U. 2011 nr 22 poz. 116)
Authority Minister of Economy and Labour (issuer); enforced through the Environmental Protection Law
Each new car offered at the point of sale gets a 297 x 210 mm label with make, type, variant and version, fuel type, 'Zużycie paliwa' in l/100 km to one decimal, 'Emisja CO2' in whole g/km and two fixed sentences. The showroom shows a list of all offered models on a poster of at least 70 x 50 cm or a screen of at least 32 x 25 cm, grouped by fuel and sorted by rising CO2, renewed every six or three months. Printed adverts such as brochures, exposés and price signs carry the two values too.
Prawo ochrony środowiska
Environmental Protection Law, consolidated text Dz.U. 2025 poz. 647
Authority Courts under the Code of Petty Offences (Kodeks wykroczeń, Art. 24)
Art. 167 puts the label duty on the seller, the lessor and the exhibitor, so short-term rental is not covered. Art. 80a asks that any advert stating the values shows them legibly. A seller who skips the information at the point of sale risks a fine (grzywna) of 20 to 5,000 zł.
Ustawa o informowaniu o cenach towarów i usług
Act on informing about the prices of goods and services, Dz.U. 2023 poz. 168
Authority Inspekcja Handlowa (Trade Inspection)
The price you show is the amount the buyer pays, including VAT and excise duty, and it must be unambiguous at the point of sale and in any advert that names a price. Transfer costs belong in the total price. Breaches can cost up to 20,000 zł, and up to 40,000 zł if repeated three times within twelve months.
Ustawa o kredycie konsumenckim
Consumer Credit Act of 12 May 2011, consolidated text Dz.U. 2025 poz. 1362
Authority Komisja Nadzoru Finansowego (KNF), register of credit intermediaries
Any finance advert names the RRSO, even without other figures. Once a rate or cost appears, the advert gives a representative example: borrowing rate fixed or variable with fees, total credit amount, RRSO, term, total amount, instalment, cash price and down payment, and the dealer as intermediary says which lenders he works with. Poland had not transposed the new EU consumer credit directive by 31 October 2026, so the 2011 act still applies and no warning sentence is required.
Rozporządzenie wykonawcze (UE) 2020/683
Commission Implementing Regulation (EU) 2020/683 (wording of the Polish certificate of conformity)
Authority European Commission
The Polish regulation asks for the fuel type but gives no word for it, so Vehicle Hub takes the words of the Polish certificate of conformity: benzyna, olej napędowy, LPG, etanol and wodór, with CNG as the trade word. The label, the exposé, the price sign and the brand list all use the same word.

Car dealer compliance in Poland starts with one rule: every new car you display, sell or lease from your showroom carries an A4 fuel label with its fuel consumption and CO2 emissions, and every printed advert shows the same two values. The label follows the regulation of 28 December 2004 (Dz.U. 2005 nr 6 poz. 40), which since 1 May 2011 also covers vans up to 3.5 t and light L2e mopeds. On top come the total price with VAT under the price indication act and, as soon as you mention a monthly rate, a full representative example with the RRSO under the consumer credit act. Vehicle Hub keeps these values on the car and prints the label, the brand list and the exposé from them. The mandatory information feature shows how a missing value is reported before anything goes out.

Poland is one of 33 markets Vehicle Hub covers, each with its own rule set; the overview of all of them is on the car labelling directive by country page. For Polish dealers the details matter: battery electric cars are outside the label duty because the regulation's CN list names only combustion engines, plug-in hybrids print their weighted values, and CNG cars show their consumption in m³ per 100 km. Online adverts are not named in the regulation, but if you state the values they must be legible, so Vehicle Hub shows them on the car page built with the Vehicle Hub widgets and warns you when one is missing.

What the Polish fuel and CO2 label looks like

There is no official template, only a list of elements, so Vehicle Hub prints them in the order of § 4 on an A4 sheet in landscape. The first line names the make and model, the second the type, variant and version from the certificate of conformity, then come the fuel word, 'Zużycie paliwa' with the l/100 km value and 'Emisja CO2' with g/km, followed by the two statutory sentences about the free fuel guide and driver behaviour. The label carries no classes and no extra marks.

Fuel and CO2 label printed by Vehicle Hub for a petrol Toyota Yaris Cross: benzyna, 5,6 l/100 km, 127 g/km

Mandatory details in Poland

Make, model and type, variant, version
Fuel type in Polish (benzyna, olej napędowy, LPG, CNG, etanol, wodór)
Zużycie paliwa in l/100 km to one decimal (CNG in m³/100 km)
Emisja CO2 in whole g/km
Weighted values for plug-in hybrids
Two statutory sentences on the fuel guide and driver behaviour
Brand list grouped by fuel, rising CO2, at least 70 x 50 cm
Values in online adverts
Total price including 23 % VAT
RRSO and representative example with intermediary sentence

What you get

The Polish label in one click
Open a new car and print its A4 label: make and model, CoC type, fuel word, Zużycie paliwa and Emisja CO2, the two fixed sentences. Petrol, diesel, LPG, hybrid, plug-in hybrid and CNG each get the right template.
The brand list for the showroom wall
Vehicle Hub prints the list of every model of a make at 70 x 50 cm, grouped by fuel and sorted by CO2, with the two sentences the regulation asks for. Reprint it when the half year is up.
No label with a gap
A label without type, variant or version is refused, and Vehicle Hub tells you which value is missing. Electric cars outside the CN list are marked as not covered, so nobody prints a label the law does not ask for.
Values on your own website
Each car page shows the fuel word, Zużycie paliwa and Emisja CO2 with their labels, so a buyer reads the same figures online as on the label in the salon.
Finance adverts with the RRSO
The Loan Calculator builds the representative example Polish law asks for, with the RRSO as visible as the rate and your intermediary sentence naming the lender.

Print your first Polish label

Set one branch to Poland, add a new car with its certificate of conformity values and print the label and the brand list. If a value is missing, Vehicle Hub names it before you print.

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How to get started

Set the branch's main market to Poland
In Vehicle Hub, choose Poland as the main market of your branch. Prices then show in złoty with 23 % VAT, and the Polish rule set decides which cars need a label.
Bring in your stock
Import your cars from mobile.de, your dealer system or a CSV or XML feed, or add them with the creation assistant. The energy values come along with the import.
Check the values Poland asks for
Look at each new car's type, variant and version and its fuel and CO2 values. Imported values count as confirmed by you, so correct anything that looks wrong.
Print the labels and publish
Print the label for each new car and the brand list for the wall, then publish the cars on your website. The exposé and the car page carry the same values as the label.

Pricing

The Polish rule set, the label, the brand list, the exposé and the Loan Calculator are part of Vehicle Hub, from a fixed monthly price (see pricing) per dealership workspace. Your salespeople and the person who prints the labels all work in that one workspace.

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Is it the right fit?

A good fit if

Polish dealers and salons that sell new or pre-registered cars
Komis dealers who also take new cars into stock and need labels for them
Dealers with plug-in hybrids and CNG cars who need the right label for each
Dealers who want the same fuel and CO2 values on paper and on their website

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on Otomoto or OLX; Vehicle Hub imports stock, it does not post adverts to portals
Dealers who need the Polish rules for vans, motorcycles or motorhomes today; cars are the vehicle group released now
Anyone looking for legal advice on a single case; Vehicle Hub applies the rules, a lawyer interprets them
Dealers who only sell used cars that have had an owner and never need a label

Frequently asked questions

What does car dealer compliance in Poland cover for a showroom?

A fuel and CO2 label at every new car, a brand list on the wall or a screen, the two values in every printed advert, the total price with VAT, and a representative example with the RRSO in finance adverts. Vehicle Hub produces the label, the list and the exposé from your car data.

Do electric cars need the Polish label?

No. The regulation's annex lists only CN codes for combustion engines, so battery electric and fuel cell cars are not covered. Hybrids and plug-in hybrids are covered, and Vehicle Hub prints their labels with the type approval values.

Do my Otomoto or website adverts have to show the values?

The regulation names printed material only. If an online advert states consumption or CO2, Art. 80a of the Environmental Protection Law asks for them to be legible. Vehicle Hub shows them on your car pages and warns, rather than blocks, when one is missing.

What has to be in a finance advert for a car in Poland?

The RRSO always, and with any rate or cost figure a representative example that at least two thirds of expected contracts will match: borrowing rate, fees, total credit amount, term, total amount, instalment, cash price and down payment. As intermediary you also say which lenders you work with. Vehicle Hub shows financing for Poland once KIMISUITE has released the market after checking an example against these rules.

Who supervises data protection for my customer enquiries?

The President of the Personal Data Protection Office (UODO), under the GDPR. Enquiries from your website go into your own workspace and CRM Business Hub, so you stay the controller of that data.

How often must the brand list be updated?

A printed poster at least every six months, a screen at least every three months. Vehicle Hub prints the list from the current stock data, so a new print reflects today's models.