Car Dealer Compliance in Latvia

The rules for car adverts in Latvia

7 rules decide what a dealer in Latvia has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

MK noteikumi Nr. 608
Cabinet Regulation No. 608 of 20 July 2004 on the information on fuel consumption and CO2 emissions of new passenger cars given to consumers on labels and in advertising, points 2-5 (label)
Authority Consumer Rights Protection Centre (PTAC) and Competition Council (Konkurences padome)
Every new, not yet registered M1 car you offer for sale or for rent, in the showroom, on the forecourt or at a fair, needs an A4 label per model. It names the model and fuel type, the official fuel consumption in l/100 km with one decimal and the official CO2 emissions in whole g/km, followed by two fixed sentences about the free consumption guide and non-technical factors. The regulation gives the order of the elements but no artwork.
MK noteikumi Nr. 608
Cabinet Regulation No. 608, points 9-14 and Annex (poster or display per make)
Authority Consumer Rights Protection Centre (PTAC)
At each point of sale you show a poster of at least 70 x 50 cm, or a screen of at least 25 x 32 cm, per make with every model you display or offer. Models are grouped by fuel and listed by ascending CO2, with the two statutory sentences permanently visible. The poster is renewed every six months, a screen every three months, and additions go to the end of the list.
MK noteikumi Nr. 608
Cabinet Regulation No. 608, points 15-16 (printed advertising)
Authority Consumer Rights Protection Centre (PTAC) and Competition Council (Konkurences padome)
All printed advertising for a new car model states its official fuel consumption and CO2 emissions, at least as easy to read as the main part of the advert. An advert for several models gives the values per model or as a range, and an advert for the make alone needs no values. Online and video adverts are not named in the regulation, so showing the values there is recommended rather than required.
PTAL
Consumer Rights Protection Law (Patērētāju tiesību aizsardzības likums)
Authority Consumer Rights Protection Centre (PTAC)
Any advert that offers consumer credit carries the statutory Latvian warning that borrowing costs money in black on white at the bottom, taking at least 10 % of the advert. As soon as a rate or any cost figure appears, a representative example is required, with the annual percentage rate (gada procentu likme) at least as prominent as any other rate. Wording that plays down the risk or stresses speed and ease is banned.
PTAL
Consumer Rights Protection Law
Authority Consumer Rights Protection Centre (PTAC)
The total cost of a consumer credit may not exceed 0.07 % of the credit amount per day. An example that breaks this cap cannot be advertised.
MK noteikumi Nr. 691
Cabinet Regulation No. 691 of 25 October 2016 on consumer crediting, point 111 (credit intermediary)
Authority Consumer Rights Protection Centre (PTAC)
A dealer who arranges credit acts as a credit intermediary (kredīta starpnieks) and states in his advertising the extent of his powers and whether he works with one lender, several lenders or as an independent broker. From 20 November 2026 only registered intermediaries may offer consumer credit, and the register number then belongs in the advert.
Regula (ES) 2023/988
General Product Safety Regulation (information in distance sales)
Authority European Union regulation, directly applicable in Latvia
A car offered online to consumers, new or used, shows the manufacturer with postal and electronic address, the EU responsible person for a manufacturer outside the EU, the product identification and the safety information.

Car dealer compliance in Latvia rests on one regulation for the car and one law for the money: MK noteikumi Nr. 608 asks every seller of new passenger cars for a fuel and CO2 label per model, a poster per make in the showroom and the official values in printed advertising, and Article 8.3 of the Consumer Rights Protection Law sets the rules for any credit you advertise next to a car. Every credit advert ends with the warning bar Brīdinām! Aizņemšanās maksā naudu (Warning: borrowing costs money). Both are supervised by PTAC, the Consumer Rights Protection Centre. Vehicle Hub knows the Latvian rule set: it prints the label in Latvian, with the fields in the order the regulation gives and both statutory sentences word for word, builds the poster the way the Annex lays it out and adds consumption and CO2 to your exposés. It also knows what Latvia does not ask for. There is no A-to-G class here, and a car that has already been registered, such as a demonstrator, is no longer new in the Latvian sense.

Every car keeps its values in one place, so the label at the car, the poster and the mandatory information on your website never disagree. Cars arrive by hand or through the stock import, and the Vehicle Hub widgets show the same figures on a page per car. Most Latvian dealers advertise on ss.lv and auto24.lv today; your own website then carries the same values as the paper in the showroom. Latvia is one of the 33 markets Vehicle Hub covers, and the overview of all countries and their rules is on the car labelling directive by country page. Vehicle Hub applies the rules as they are written; it does not replace legal advice on a specific case.

What the Latvian fuel and CO2 label looks like

The label is an A4 sheet in Latvian, headed 'Informatīvā zīme par degvielas patēriņu un CO2 izplūdi', placed on or next to each new model in the showroom, on the forecourt or at a fair. It lists the car model, the fuel type, the official fuel consumption with a decimal comma and the official CO2 emissions, and closes with the two statutory sentences. A plug-in hybrid shows the weighted combined consumption, electricity consumption and CO2. Latvia uses no efficiency class, so there is no colour scale on the label.

The Latvian label as Vehicle Hub prints it for a new petrol crossover: model, fuel type, 5,6 l/100 km and 127 g/km, followed by the two sentences of MK noteikumi Nr. 608.

Mandatory details in Latvia

Car model and fuel type (Automobiļa modelis, Degvielas veids)
Official fuel consumption in l/100 km, one decimal
Official CO2 emissions in whole g/km
Weighted combined values for plug-in hybrids, with electricity consumption as an extra line
The sentence on the free fuel consumption guide at points of sale, PTAC and CSDD
The sentence on driving style, non-technical factors and CO2 as the main greenhouse gas
Models per make grouped by fuel, ascending CO2, at least 70 x 50 cm
Consumption and CO2 values in printed adverts, recommended online
Statutory warning that borrowing costs money as a bottom bar
Representative example with highlighted annual percentage rate, credit amount, term, price, down payment, total amount and instalment
Extent of the intermediary's powers, and the register number from 20 November 2026
Manufacturer, EU responsible person and safety information

What you get

The Latvian label, printed in Latvian
Open a new car and print its A4 label: model, fuel type, consumption with a decimal comma, CO2 and both statutory sentences, in the order MK noteikumi Nr. 608 sets. Petrol, diesel, LPG, hybrids, plug-in hybrids and electric cars each get the right wording.
A poster per make for the showroom
Vehicle Hub builds the poster from your stock the way the Annex shows it: grouped by fuel, lowest CO2 first, with the columns and the two sentences. Print it at 70 x 50 cm and renew it when the regulation asks.
New means never registered
Latvia counts a car as new only until it is registered. Vehicle Hub asks for the label on unregistered cars and leaves your registered demonstrators and pre-registrations alone.
Exposés with the values buyers compare
Every exposé prints consumption and CO2 next to the price, which shows the 21 % PVN and the net amount. A buyer who takes the sheet home reads the same figures as on the label.
Credit examples with the Latvian warning
Once KIMISUITE has released financing for Latvia, the Loan Calculator shows a full representative example, the highlighted annual percentage rate and the warning bar at the bottom, and it checks the cost cap of 0.07 % a day.
Product safety details for online buyers
Your website and the exposé name the manufacturer and, for makes from outside the EU, the responsible person in the EU, as the General Product Safety Regulation asks for cars sold at a distance.

Print a Latvian label for one of your new cars

Set your branch to Latvia, add one new car or import your stock, and print the label and the poster for that make. You will see exactly what the regulation puts on the sheet, and which values a car still lacks.

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How to get started

Set the main market of your branch to Latvia
Open Vehicle Hub in your KIMISUITE workspace and choose Latvia as the main market of your branch. The Latvian rule set then decides which cars need a label, what the poster lists and how a credit example has to look.
Bring in your stock
Import your cars from mobile.de, your dealer system or a CSV or XML feed, or add them with the creation assistant. Registration date and vehicle class tell Vehicle Hub which cars count as new in Latvia.
Check the values Latvia asks for
Look over consumption and CO2 for every unregistered car, and the weighted values for plug-in hybrids. Vehicle Hub names any missing value instead of printing an incomplete label.
Print the label and the poster, then publish
Print the label for each model and the poster for each make, and put the cars on your website with the widgets. The vehicle pages show the same figures as the paper in the showroom.

Pricing

The Latvian rule set, the label and poster PDFs, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. Everyone at the dealership, from the sales floor to the person who prints the labels, works in the same workspace for that one price.

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Is it the right fit?

A good fit if

Franchised and multi-brand dealers in Latvia who sell new passenger cars and need a label per model and a poster per make
Showrooms in Riga and the regions that still fill in label templates by hand for every new model
Dealers with plug-in hybrids and electric cars who need the weighted values and the right Latvian fuel wording
Dealers who want a credit example that follows Article 8.3, warning bar included, once the market is released

Not the right fit if

Dealers who want Vehicle Hub to publish their cars to ss.lv or auto24.lv; Vehicle Hub publishes only to mobile.de, not to ss.lv or auto24.lv
Dealers who want to advertise leasing (līzings) offers with monthly payments; the Loan Calculator shows a consumer credit example, not leasing
Dealers who sell only registered used cars, for which MK noteikumi Nr. 608 sets no label duty
Anyone looking for legal advice or for registration as a credit intermediary; Vehicle Hub applies the rules, PTAC or your lawyer answers questions about them

Frequently asked questions

What does car dealer compliance in Latvia cover for a new car?

A Latvian label per model at the car, a poster per make in the showroom and the official consumption and CO2 values in printed adverts, all under MK noteikumi Nr. 608. If you advertise credit, Article 8.3 of the Consumer Rights Protection Law adds a representative example and a fixed warning. Vehicle Hub produces each of these from the car's own data.

Does a registered demonstrator still need the label in Latvia?

No. The Latvian regulation covers new cars that have not been registered before, so a registered demonstrator or a pre-registration falls outside the label duty. Vehicle Hub follows that reading and asks for the label only on unregistered cars. You may still show the values voluntarily.

Why is there no A to G class on the Latvian label?

Because MK noteikumi Nr. 608 does not define one. The label lists the official fuel consumption and CO2 emissions as figures, and Vehicle Hub prints them without a colour scale. Buyers who want to compare running costs can use the vehicle TCO calculator.

How must a financing offer next to a car look in Latvia?

It needs the statutory warning that borrowing costs money in black on white at the bottom, taking at least 10 % of the advert, and a representative example with the annual percentage rate highlighted. The total cost may not exceed 0.07 % of the credit amount per day. Vehicle Hub shows the example in Latvia once KIMISUITE has released the market after checking it against the law.

Is my website covered by the Latvian advertising rule for fuel and CO2 values?

Not as a strict duty. The regulation names printed advertising only, so online the values are a recommendation. Vehicle Hub shows them on your vehicle pages anyway and flags a car whose values are missing, without holding it back. Print adverts, the price sign and the exposé always carry them.

Who checks the rules, and what can a breach cost?

PTAC, the Consumer Rights Protection Centre, together with the Competition Council for the label and advertising rules. A missing label can cost a company between 30 and 700 euros, and an advert against the rules up to 14,000 euros. Vehicle Hub keeps the required details on each car so they are there when someone looks.

Which Latvian authority oversees the personal data of buyers who contact me?

The Data State Inspectorate (Datu valsts inspekcija) supervises data protection in Latvia under the GDPR. Enquiries from your website reach you by email and in CRM Business Hub, with the car the buyer asked about.

Do vans and motorhomes fall under the Latvian label rule?

Vans of class N1 do not, because the regulation names only M1 passenger cars. A new M1 motorhome with up to nine seats does, since Latvia includes special-purpose M1 vehicles. Vehicle Hub decides this from the EU vehicle class of each car.