Car Dealer Compliance in Estonia

The rules for car adverts in Estonia

8 rules decide what a dealer in Estonia has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

KKM määrus nr 53
Regulation No. 53 of the Minister of the Environment on the information given to users of new cars: the energy label
Authority Keskkonnaamet (Environmental Board); label application run by the Transpordiamet
Every new car model on display carries an A4 energy label on or next to it. The label is created only in the Transpordiamet application and shows the official consumption, the CO2 emissions and the CO2 class from A to G. It has to be renewed every year by 1 April.
KKM määrus nr 53
Regulation No. 53: the fuel consumption and CO2 emissions guide
Authority Transpordiamet (Transport Administration)
The Transpordiamet publishes a guide with the consumption and CO2 data of all new car models at least once a year. Every point of sale makes it available to buyers free of charge.
KKM määrus nr 53
Regulation No. 53: the poster or screen per brand at the point of sale
Authority Keskkonnaamet (Environmental Board)
For each brand you sell, a poster of at least 50 x 70 cm or a screen of at least 17 inches lists all its new models on offer, grouped by fuel and in ascending order of CO2. Five fixed statements belong on it. A poster is updated every six months, a screen every three.
KKM määrus nr 53
Regulation No. 53: consumption and CO2 in advertising
Authority Keskkonnaamet (Environmental Board)
Any advert for a new car model, in print, online, on social media, in video or on the radio, states the official fuel consumption and CO2 emissions. The values must be easy to read and no less prominent than the main information. An advert for several models gives the values per model or as a range.
Reklaamiseadus
Advertising Act: misleading advertising
Authority Tarbijakaitse ja Tehnilise Järelevalve Amet (TTJA)
Technical data and environmental claims in an advert must not mislead. A wrong consumption or CO2 figure counts as misleading advertising, and Regulation No. 53 itself forbids misleading statements about these values.
Reklaamiseadus
Advertising Act: advertising of consumer credit
Authority Tarbijakaitse ja Tehnilise Järelevalve Amet (TTJA)
As soon as an advert offers or arranges consumer credit, even without a figure, it needs a typical example: interest rate fixed or variable, credit amount, APR, term, cash price and down payment, total amount and instalment, number of instalments. It also calls on the buyer to read the terms and to consult an expert if needed. Apart from that, the financing part may only name the lender or intermediary and give contact details.
VÕS
Law of Obligations Act: cap on the annual percentage rate
Authority Eesti Pank publishes the reference average
The APR of a consumer credit may be at most three times the six-month average rate for consumer credit that Eesti Pank publishes on 1 January and 1 July. A contract above the cap is void.
KAVS
Creditors and Credit Intermediaries Act: the dealer as ancillary credit intermediary
Authority Finantsinspektsioon (no licence needed under the exemption)
A dealer who arranges credit alongside selling cars needs no licence if the lender is a credit institution or licensed creditor and answers for the dealer's compliance. The advert still has to say whether the dealer works with one lender, several lenders or independently (VÕS § 417¹).

Car dealer compliance in Estonia comes down to three things: every advert for a new car states its official fuel consumption and CO2 emissions, every brand in the showroom has a poster or screen with all its new models, and every financing offer carries a complete typical example. The rules sit in Regulation No. 53 of the Minister of the Environment, supervised by the Keskkonnaamet, and in the Advertising Act, enforced by the TTJA. The energy label itself is made in the Transpordiamet application, one per displayed model, and renewed every year by 1 April. Vehicle Hub keeps the values on each car, so your exposé, your price sign and your website say the same thing as the label at the car.

Set Estonia as your branch's main market and the Estonian rule set takes over. Vehicle Hub prints the brand poster and the exposé in Estonian, with the wording the regulation uses, and lists exactly which mandatory details a car still lacks. The car pages built with the Vehicle Hub widgets show the same labelled values. Estonia is one of 33 markets with its own rule set in Vehicle Hub; the car labelling directive by country overview lists them all.

The Estonian energy label comes from the Transpordiamet, the brand poster comes from Vehicle Hub

Regulation No. 53 allows only one source for the label at the car: the Transpordiamet application. It produces an A4 sheet with the model and fuel type, the official consumption and CO2, the print date, the fuel cost for 10,000 km in euros and the CO2 class from A to G. Vehicle Hub does not imitate it; it reminds you which displayed models need one and that it expires on 1 April. What Vehicle Hub prints is the poster per brand in Estonian, grouped by fuel with the most economical model at the top, and an exposé with the same labelled values.

A up to 100
B 101-120
C 121-135
D 136-150
E 151-170
F 171-200
G 201 and above

CO2 classes A-G of Annex 1 by official CO2 emissions in g/km; the regulation prescribes no colors

Exposé printed by Vehicle Hub for an Estonian branch, in Estonian: a new petrol Toyota Yaris Cross with the official fuel consumption in l/100 km and km/l and the official CO2 emissions.

Mandatory details in Estonia

Official fuel consumption (Ametlik kütusekulu), l/100 km or km/l with one decimal
Official CO2 emissions (Ametlik süsinikdioksiidi heitkogus) in whole g/km
Weighted combined values for plug-in hybrids (kaalutud kombineeritud)
Gas cars in m3 or kg per 100 km, LNG and hydrogen in kg, electric cars at 0 g/km
Energy label from the Transpordiamet application per displayed model, renewed by 1 April
CO2 class A-G, shown voluntarily as Energiaklass
Poster per brand: fuel groups, ascending CO2, five statements
No new car advertised without its values
Manufacturer and EU responsible person with a safety line
Typical example: rate, credit amount, APR, term, cash price, down payment, total amount, instalment, number of instalments
Call to read the terms and consult an expert
Scope of the dealer as intermediary and the rate cap confirmation

What you get

Values in the wording of the regulation
Consumption and CO2 appear as Ametlik kütusekulu and Ametlik süsinikdioksiidi heitkogus, with a decimal comma. Nobody has to translate a label line before a car goes online.
The brand poster, sorted for you
Pick a brand and Vehicle Hub lays out all its new models by fuel type, most economical first, with the five statements underneath. Print it again whenever the range changes.
A reminder for the Transpordiamet label
The label at the car comes from the Transpordiamet application. Vehicle Hub tells you which displayed models need one and that each label runs out on 1 April.
No new car online without its figures
Every advert for a new model needs consumption and CO2. Vehicle Hub holds back a new car until both are there and names what is missing.
Financing that respects the APR cap
The Loan Calculator builds the typical example the Advertising Act asks for and adds the call to read the terms. You confirm the rate cap once a quarter.
Plug-in hybrids and gas cars done right
Plug-in hybrids carry their weighted combined values and get their own group on the poster. CNG cars show m3 or kg per 100 km, as the Transpordiamet guide does.

Print the poster for your first brand

Set Estonia as your main market, bring in your new cars and print the poster for one brand. You will see the fuel groups, the CO2 order and the five statements laid out, and any car that is still missing a value.

See how it works See all plans

How to get started

Set your branch's main market to Estonia
Open Vehicle Hub in your KIMISUITE workspace and choose Estonia for the branch. The Estonian rule set decides which cars count as new, which values every advert needs and what goes on the poster.
Bring in your stock
Import from mobile.de, your dealer system or a CSV or XML feed, or add cars with the creation assistant. Demonstrators you still sell as new stay new.
Check the values Estonia asks for
Look at the energy values of every new car: consumption, CO2 and, for plug-in hybrids, the weighted combined figures. The class appears while you type, so a wrong digit stands out.
Print and publish
Print the brand poster and the exposé, make the energy label in the Transpordiamet application and publish the car on your website. Every output carries the same figures.

Pricing

The Estonian rule set, the brand poster, the exposé and the Loan Calculator come with Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace.

The owner, the sales staff and whoever photographs the cars all work in the same workspace for that one price.

See all plans

Is it the right fit?

A good fit if

Brand dealerships (autoesindused) and multi-brand dealers in Estonia who display new cars and need a poster per brand
Dealers who advertise new cars online and want consumption and CO2 on every car page without retyping
Dealers who arrange credit alongside the sale (järelmaks) and want the typical example right
Used-car dealers who also sell demonstrators that still count as new

Not the right fit if

Dealers who expect Vehicle Hub to print the official Estonian energy label; that label comes only from the Transpordiamet application
Dealers who want Vehicle Hub to publish their stock on auto24; Vehicle Hub publishes only to mobile.de, not to auto24, imports from no portal other than mobile.de and puts cars on your own website
Anyone looking for legal advice on a specific case; Vehicle Hub applies the rules, a lawyer or the authority answers questions about them
Dealers who need a financing offer live before KIMISUITE has released financing for Estonia

Frequently asked questions

What does car dealer compliance in Estonia cover?

The official consumption and CO2 in every advert for a new car, a poster or screen per brand in the showroom, the Transpordiamet energy label per displayed model and a complete typical example in financing offers. Vehicle Hub covers the values, the poster, the exposé and the financing example; the label itself comes from the Transpordiamet.

Why does Vehicle Hub not print the Estonian energy label?

Because Regulation No. 53 says the label is created only in the Transpordiamet application. A label from anywhere else would not be the legal one. Vehicle Hub reminds you which models need it and that it must be renewed by 1 April.

Does every car on my forecourt need its own label?

No, the label goes on or next to each new model on display, not on each individual car. Used cars that have already been sold to a driver are outside the rule. Demonstrators still sold as new count as new.

Do my online adverts have to show the CO2 class?

No, Estonian advertising rules ask for the official fuel consumption and CO2 emissions, not the class. The class belongs on the label. Vehicle Hub may show it on your car page as Energiaklass, always on the official scale.

What must a financing offer for a car include in Estonia?

A typical example with the interest rate, credit amount, APR, term, cash price, down payment, total amount, instalment and number of instalments, plus a call to read the terms and ask an expert. The APR may not exceed three times the Eesti Pank average. Vehicle Hub shows financing for Estonia once KIMISUITE has released the market.

Can I use a screen instead of the printed brand poster?

Yes, a screen of at least 17 inches may replace the poster completely, as long as it is updated every three months instead of six. Vehicle Hub prints the poster as a PDF with the same content.

Which authorities watch these rules in Estonia?

The Keskkonnaamet supervises Regulation No. 53 and the TTJA enforces the Advertising Act. Personal data of buyers and leads falls under the GDPR, supervised by the Andmekaitse Inspektsioon, the Estonian Data Protection Inspectorate. Vehicle Hub applies these rules; it does not replace legal advice on a specific case.