Car Dealer Compliance in Sweden

The rules for car adverts in Sweden

6 rules decide what a dealer in Sweden has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Lag (2024:221)
Act on information on fuel consumption and carbon dioxide emissions in the marketing of new passenger cars
Authority Konsumentverket (Swedish Consumer Agency)
Any trader who offers new passenger cars to consumers for sale or long-term rental must give the fuel consumption and CO2 emissions in a declaration on or next to each car, in an overview per brand at the point of sale and in all advertising. The Act has applied since 1 July 2024 and Förordning (2024:222) lets Konsumentverket set the details.
KOVFS 2024:1
Konsumentverket's regulations on information on new passenger cars' fuel consumption and carbon dioxide emissions
Authority Konsumentverket (Swedish Consumer Agency)
The declaration is an A4 sheet in a uniform design with the heading Bränsleförbrukning och koldioxidutsläpp, the model, the fuel type, consumption in l/100 km with one decimal, CO2 in g/km as a whole number and two fixed texts. The brand overview is a poster of at least 50 x 70 cm, updated at least every six months, or a screen of at least 25 x 32 cm updated monthly. In adverts the figures must be easy to read and no less prominent than the main text.
MFL (2008:486)
Marketing Act (Marknadsföringslagen)
Authority Konsumentombudsmannen (KO) at Konsumentverket
Lag 2024:221 makes the fuel and CO2 figures essential information under section 10 of the Marketing Act. Leaving them out can lead to an order to inform or a ban, each backed by a conditional fine (vite), and KO can issue an injunction itself in smaller cases. There is no market disruption fee for this duty.
Konsumentkreditlag (2010:1846)
Consumer Credit Act, sections 6 a, 7, 7 b, 26 and 48
Authority Konsumentverket (Swedish Consumer Agency)
Any advert for a car loan states the effective interest rate with a representative example, and any other figure, such as a monthly payment, brings in the full set: cash price, down payment, credit amount, fixed or variable rate, costs, term, number and amount of instalments and total amount payable. A credit purchase needs a down payment of at least 20 percent of the cash price, and a dealer who arranges the loan says whether he works with a particular lender.
Konsumentkreditlag (2026:1011)
New Consumer Credit Act implementing Directive (EU) 2023/2225
Authority Konsumentverket; Finansinspektionen for intermediary licences
From 20 November 2026 this Act replaces the 2010 law, with the same advertising duties, the same warning and the same 20 percent minimum down payment in chapters 2 and 4. Smaller dealers that only arrange credit stay largely outside the Finansinspektionen licence; larger ones need one.
KOVFS 2025:1
Konsumentverket's regulations on traders' duty to inform when marketing consumer credit, with Förordning (2018:479)
Authority Konsumentverket (Swedish Consumer Agency)
Since 1 March 2025 every credit advert carries the warning block word for word: the bold heading Att låna kostar pengar, a sentence on the risk of a payment remark and a pointer to the municipal budget and debt advice. A red Konsumentverket symbol at least three text lines high sits beside it, black text on a white background.

Car dealer compliance in Sweden comes down to two sets of rules: every new passenger car you offer to consumers needs its fuel consumption and CO2 figures on a fuel declaration at the car, on a brand poster and in every advert, and every advert that mentions a car loan has to follow the consumer credit rules with the Konsumentverket warning. The first set is Lag (2024:221), in force since 1 July 2024, with Konsumentverket's regulations KOVFS 2024:1; the second is Konsumentkreditlagen, the Konsumentverket regulations KOVFS 2025:1 and, from 20 November 2026, the new Konsumentkreditlag (2026:1011). Sweden has no efficiency class and no colour scale, so the whole duty rests on clear figures in the right place. Vehicle Hub keeps those figures on the car and prints the declaration, the poster and the advert lines from them.

The Swedish law covers new cars, meaning cars never sold to someone who bought them for a purpose other than resale, offered for sale or long-term rental such as privatleasing. Used cars and sales to businesses are outside it. Vehicle Hub applies that scope as a rule set of its own, checks each car before it goes on your website and holds it back while a required value is missing. The mandatory information per market follows the branch's main market, and the Vehicle Hub widgets show the same labelled values on the car's page. Sweden is one of the European markets Vehicle Hub covers rule by rule; the overview of all countries lists the others. Vehicle Hub applies the rules; it does not replace legal advice on a specific case.

No efficiency class: what the Swedish fuel declaration shows instead

Sweden does not grade cars on an A to G scale. In place of a coloured label, KOVFS 2024:1 asks for a plain A4 declaration on or next to each new car: the heading Bränsleförbrukning och koldioxidutsläpp, the model, the fuel type, consumption in l/100 km and CO2 in g/km, followed by two fixed sentences on the free overview at every point of sale and on driving style. A price may be added, but Vehicle Hub keeps the sheet to the required content. Plug-in hybrids show the weighted values, with electricity in kWh/100 km as an extra line.

Fuel declaration printed by Vehicle Hub for a new Volvo XC40 petrol car: 5,6 l/100 km and 127 g/km, with both KOVFS 2024:1 texts.

Mandatory details in Sweden

Heading Bränsleförbrukning och koldioxidutsläpp, model and fuel type
Fuel consumption in l/100 km with one decimal, CO2 in g/km as a whole number
Weighted values for plug-in hybrids (viktad, blandad körning), electricity in kWh/100 km
The two fixed declaration texts on the free overview and on driving style
Overview per brand, grouped by fuel, ascending CO2, with the two poster texts
Labelled values in every advert, no less prominent than the main text
Fuel word as in the vehicle papers: bensin, diesel, laddhybrid (bensin/el), el, fordonsgas
Price including 25 percent moms, with the net price
Effective interest rate, representative example and at least 20 percent down payment
Warning block Att låna kostar pengar with the red Konsumentverket symbol
Statement whether you arrange credit for one lender or independently
Every required value present before the car goes online

What you get

The fuel declaration, word for word
Print the A4 bränsledeklaration for any new car. Heading, model, fuel word, values and the two KOVFS 2024:1 texts come out exactly as Konsumentverket wrote them, in petrol, diesel, plug-in hybrid, electric and gas versions.
One brand poster for the showroom wall
Vehicle Hub sorts the new cars of each make by fuel and then by rising CO2, adds the two poster texts and prints the sammanställning at poster size. Print it again whenever the range changes.
Advert lines that carry their labels
Exposé, price sign and website show Bränsleförbrukning (blandad körning) and Koldioxidutsläpp (blandad körning) next to the figures, with viktad for plug-in hybrids, so nobody reads a bare number.
Car finance examples that follow Swedish law
The Loan Calculator builds the representative example in the Swedish order, never goes below a 20 percent kontantinsats and places the Att låna kostar pengar block with the red symbol where the law wants it.
Nothing goes online half filled
A new car without consumption or CO2 values stays off your website until you add them. Vehicle Hub tells you which value is missing instead of guessing it.
Swedish on paper, your language in the app
Your team works in the app in their own language. Declaration, poster, exposé and price sign print in Swedish, in kronor and with 25 percent moms.

Print a Swedish fuel declaration today

Set your branch to Sweden, add one new car or import a few, and print its declaration and exposé. If a value is missing, Vehicle Hub shows you exactly which one before anything reaches your website.

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How to get started

Set your branch's main market to Sweden
Open Vehicle Hub in your KIMISUITE workspace and choose Sweden as the main market of the branch. The Swedish rule set then decides which cars need a declaration and which values go into adverts.
Bring in your stock
Import from mobile.de, Carix, CXO, Carzilla or a CSV or XML feed, or add a car with the creation assistant. Fuel type, condition and first sale decide whether Lag 2024:221 applies.
Check the values Sweden asks for
Look over the energy tab of each new car: l/100 km, g/km and, for plug-in hybrids, the weighted values and kWh/100 km. Imported values count as confirmed by you, so correct anything that looks wrong.
Print and publish for car dealer compliance in Sweden
Print the declaration for the car and the brand poster for the wall, then publish the car on your website. The car page, the exposé and the price sign carry the same labelled figures.

Pricing

The Swedish rule set, the fuel declaration, the brand poster, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. The whole team works in it for that one price, with no charge per printed declaration.

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Is it the right fit?

A good fit if

Bilhandlare in Sweden who sell new cars or offer them on privatleasing to consumers
Franchise and independent dealers who print declarations by hand today and retype the figures into every advert
Dealers with plug-in hybrids, electric and gas cars in stock who need the right values and fuel words for each
Dealers who arrange car loans and want the Konsumentverket warning and the 20 percent down payment built into every example

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on Blocket, Bytbil or Wayke; Vehicle Hub publishes only to mobile.de, not to these portals
Dealers who sell only used cars to consumers and never need a declaration
Dealers who want the brand poster kept up to date without printing it again; updating it at least every six months stays your task
Anyone looking for legal or licensing advice; Vehicle Hub applies the rules, your trade association or lawyer answers questions about a specific case

Frequently asked questions

What does car dealer compliance in Sweden require for new cars?

A fuel declaration on or next to every new car, a brand overview in the showroom and the consumption and CO2 figures in every advert. That comes from Lag (2024:221) and Konsumentverket's KOVFS 2024:1. Vehicle Hub prints all three from the values stored on the car.

Is there an energy label with classes in Sweden?

No. Sweden has no A to G scale and no colours; the declaration lists only the model, the fuel type, l/100 km and g/km with two fixed texts. When you type the values, Vehicle Hub says that Sweden has no efficiency class instead of showing one.

Do used cars need a bränsledeklaration?

No, the Swedish law covers new cars only, meaning cars never sold to a buyer who wanted them for anything other than resale. A pre-registered car that has not yet reached an end buyer still counts as new. Vehicle Hub applies this test to each car before it asks for values.

What must a car finance advert in Sweden contain?

The effective interest rate with a representative example, the full set of figures as soon as a monthly payment appears, at least 20 percent down payment and the Att låna kostar pengar warning with the red Konsumentverket symbol. The Loan Calculator follows these rules for Swedish branches. Financing examples appear in Sweden once KIMISUITE has switched the market on after checking a sample example against the law.

What changes on 20 November 2026?

The new Konsumentkreditlag (2026:1011) replaces the 2010 Act. The warning text, the 20 percent rule and the advert content stay the same, and from that day larger dealers who arrange credit need a licence from Finansinspektionen. Vehicle Hub switches the legal basis on that date without you changing anything.

Who checks car adverts in Sweden, and what happens if figures are missing?

Konsumentverket and the Consumer Ombudsman (KO) supervise both the fuel and the credit rules. A missing figure counts as missing essential information under the Marketing Act and can lead to an order or a ban with a conditional fine. Vehicle Hub keeps a new car off your website until its values are complete.

Which authority handles data protection for my buyers' enquiries?

Integritetsskyddsmyndigheten (IMY), the Swedish data protection authority, under the GDPR and the Swedish Data Protection Act. Enquiries from your website arrive by email and in CRM Business Hub in your own KIMISUITE workspace, not in a shared portal inbox.

Can I keep advertising on Blocket or Bytbil?

Yes, and many Swedish dealers do. Vehicle Hub does not post to those portals; it keeps your stock, prints the Swedish documents and puts the cars on your own website with the same figures.