Car Dealer Compliance in Austria

The rules for car adverts in Austria

6 rules decide what a dealer in Austria has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Pkw-VIG
Act on consumer information about fuel consumption and CO2 emissions of new passenger cars (Pkw-Verbraucherinformationsgesetz)
Authority District administrative authorities (Bezirksverwaltungsbehörden)
Anyone who offers new passenger cars for sale or lease must place a notice with the official consumption and CO2 values at or right next to each model, display a poster per make and put the values into printed and other advertising material. A car is new until it is sold for a purpose other than resale or delivery. Breaches cost 300 to 2,180 EUR, up to 4,360 EUR when repeated, and the authority can order you to put things right first.
Pkw-VIV 2018
Ordinance on consumer information on new passenger cars 2018 (Pkw-Verbraucherinformationsverordnung 2018), BGBl. II No. 279/2018
Authority Federal Ministry for Innovation, Mobility and Infrastructure (BMIMI)
The notice at the car is an A4 portrait sheet in colour with make, model, power, fuel type, the identifiers of the usable fuels, the WLTP consumption to one decimal and CO2 in whole g/km on a colour scale. Adverts give the official values legibly and no less prominently than the main message, plug-in hybrids with weighted combined values. The poster per make lists the models by fuel in ascending CO2 order and is renewed every six months on paper or every three months on a screen.
PrAG
Price Marking Act (Preisauszeichnungsgesetz)
Authority District administrative authorities (Bezirksverwaltungsbehörden)
Prices to consumers are gross prices in euros, including VAT and all other taxes and surcharges. When you advertise a price reduction, s. 9a asks for the lowest price of the previous 30 days in the same sales channel.
VKrG
Consumer Credit Act (Verbraucherkreditgesetz), advertising, valid until 19 November 2026
Authority Federal Ministry of Justice (BMJ)
An advert that names an interest rate or any figure on the cost of a loan needs a representative example: borrowing rate (fixed or variable) with all included costs, total credit amount, annual percentage rate and, where they apply, term, total amount and instalment. Austria does not require the lender's identity or a two-thirds rule.
VKrG 2026
Consumer Credit Act 2026, BGBl. I No. 36/2026, Austria's transposition of the EU Consumer Credit Directive (EU) 2023/2225
Authority Federal Ministry of Justice (BMJ); fines up to 10,000 EUR under s. 44
From 20 November 2026, 00:00 Vienna time, every credit advert carries the warning 'Achtung! Kreditaufnahme kostet Geld' or an equivalent, and the standard information must be legible and fit the medium; s. 40 adds the cash price and down payment. The act also bans claims that a loan improves your finances, replaces savings or raises living standards.
GPSR
General Product Safety Regulation (EU) 2023/988, information in distance sales
Authority European Commission; Austrian market surveillance authorities
Online offers to consumers name the manufacturer with postal and electronic address, the responsible person in the EU for makers outside the EU, the product and any safety information.

Car dealer compliance in Austria rests on three sets of rules for every new passenger car you offer for sale or lease: the Pkw-VIG with its ordinance Pkw-VIV 2018 for the label at the car, the poster per make and the official consumption and CO2 values in every advert; the Price Marking Act (PrAG) for gross prices; and the consumer credit rules, where the VKrG becomes the VKrG 2026 on 20 November 2026 and every credit advert then needs the warning 'Achtung! Kreditaufnahme kostet Geld'. A car counts as new in Austria as long as it has never been sold to an end customer, whatever its age or mileage, while used cars and vans fall outside the label rules. Vehicle Hub keeps the Austrian rules as a rule set of their own and prints the label itself, on the blank sheet of the official generator of the Austrian vehicle trade at autoverbrauch.at, with the fuel identifiers E5, E10, B7 or H2 that drivers know from the pump.

Set your branch's main market to Austria and the same values reach every channel you control. The car's page on your website, built with the Vehicle Hub widgets, and the exposé show 'Offizieller Kraftstoffverbrauch (WLTP, kombiniert)' and 'Offizielle spezifische CO2-Emissionen' in the ordinance's own terms, and the price including 20 percent VAT. If your cars come from mobile.de or a dealer system, the dealer stock import brings the energy values along. How Austria differs from Germany and the other markets is on the car labelling directive by country overview. Vehicle Hub applies the published rules; it is not legal advice.

What the Pkw-VIV label looks like

Austria has no letter classes. The notice at the car is an A4 portrait sheet in colour headed 'Information zu Kraftstoffverbrauch, Stromverbrauch und CO2-Emissionen', with the two federal gazette lines on top. Below come make and model, power in kW and the fuel, the row 'Kompatibilität Kraftstoff bzw. Strom' with the EN 16942 identifiers, the official WLTP consumption and CO2, and an arrow on a colour scale from 10 to 210 g/km and above. Three sentences and the logo row close the sheet, as in the official generator.

10 10 g/km
30 30 g/km
50 50 g/km
70 70 g/km
90 90 g/km
110 110 g/km
130 130 g/km
150 150 g/km
170 170 g/km
190 190 g/km
210 210 g/km
darüber above 210 g/km

CO2 colour scale in steps of 20 g/km from 10 to 210 g/km and above; the arrow marks the car's value

Fuel identifiers on the label

E5
E10
B7
H2
C
K
L

Pkw-VIV label printed by Vehicle Hub for a new petrol Opel Corsa: 74 kW, identifiers E5 and E10, 5.6 l/100 km, 127 g/km

Mandatory details in Austria

Official WLTP fuel consumption to one decimal; gas in kg or m3 per 100 km
Electricity consumption in kWh/100 km for electric cars
Official specific CO2 emissions in whole g/km
Plug-in hybrids: weighted combined consumption and CO2
Identifiers of the usable fuels or charging, for example E5 and E10
Fuel type in the generator's wording, for example Flüssiggas (LPG) or Elektro (BEV)
CO2 value as an arrow on the colour scale
Poster per make, by fuel and ascending CO2, plug-in hybrids under 'Elektro'
Gross price including 20 percent VAT and transfer costs
Representative example: borrowing rate, total credit amount, APR, term, total amount, instalment
Warning 'Achtung! Kreditaufnahme kostet Geld' from 20 November 2026
Manufacturer, EU responsible person and safety note

What you get

The Austrian label, printed for you
Vehicle Hub fills the blank sheet of the official generator with make, model, kW, fuel, values and the arrow on the scale. No second tool, no retyping for each car.
Fuel identifiers on the label
E5 and E10 for petrol, B7 for diesel, H2 for hydrogen, the charging identifiers for electric cars. You choose them in the wizard from the owner's manual or the filler cap, and the label prints the official circles.
Wording straight from the ordinance
Adverts read 'Offizieller Kraftstoffverbrauch (WLTP, kombiniert)' and 'Offizielle spezifische CO2-Emissionen', the terms of Pkw-VIV 2018, so nobody has to guess what a bare number means.
Poster per make
One poster for each make you sell, grouped by fuel and sorted by CO2, with plug-in hybrids and range extenders under 'Elektro' as the ordinance asks.
Credit examples for the VKrG 2026
The Loan Calculator prints the Austrian representative example and, from midnight Vienna time on 20 November 2026, the warning. Austria needs no lender address and no two-thirds rule, so Vehicle Hub does not ask for them.

Print your first Austrian label today

Add a new car, choose its fuel identifiers in the wizard and print the label. Then open the car's page on your website and compare: the same values, the same wording, the same gross price.

See how it works See all plans

How to get started

Set up car dealer compliance in Austria
Open Vehicle Hub in your KIMISUITE workspace and choose Austria as the main market of your branch. Dealers near the border can add Germany as an additional market for their own website.
Bring in your stock
Import from mobile.de, your dealer system or a CSV or XML feed, or create cars in the wizard. Consumption and CO2 come with the import.
Add the Austrian details
Pick the fuel identifiers for each new car and enter the electricity consumption of electric cars. Run 'Check all vehicles' to see what is still missing.
Print and publish
Print labels and posters, place the widgets on your website and send exposés. If you advertise financing, fill in the Austrian financing settings first.

Pricing

The Austrian rule set, the Pkw-VIV label with fuel identifiers, the poster per make and the Loan Calculator come with Vehicle Hub, from a fixed monthly price (see pricing) per dealership workspace. There is no fee per printed label and no charge per salesperson.

See all plans

Is it the right fit?

A good fit if

Autohäuser and Markenhändler who sell new cars, including demonstrators and pre-registered cars that were never sold to an end customer
Independent dealers who fill in the autoverbrauch.at generator car by car today
Dealers who advertise financing and want the VKrG 2026 warning in place on 20 November
Dealers near the German border who sell into both countries

Not the right fit if

Dealers who need the label for plug-in hybrids today; Vehicle Hub does not yet print the Austrian label for them
Dealers who want Vehicle Hub to publish their stock to willhaben, AutoScout24 or automobile.at; Vehicle Hub publishes only to mobile.de, not to these portals
Anyone looking for legal advice on a specific case; your chamber of commerce or lawyer answers that

Frequently asked questions

Which rules make up car dealer compliance in Austria?

The Pkw-VIG and the Pkw-VIV 2018 for the label, the poster and the values in adverts for new cars, the PrAG for gross prices, the VKrG for financing adverts and the GPSR for online offers. Vehicle Hub checks each car against all of them once Austria is your branch's market.

Does a demonstrator with 15,000 km still need the label in Austria?

Yes, if it has never been sold to an end customer. Austria defines a new car by that fact alone, without an age or mileage limit, so demonstrators and pre-registered cars keep the duty until the first sale.

Where do the E5 and E10 symbols on the label come from?

They are the fuel identifiers of EN 16942, and the label must show the fuels a car can use. Vehicle Hub uses the official graphics of the autoverbrauch.at generator; you select the identifiers in the wizard, and you are responsible that they match the manufacturer's information.

How do my financing adverts change on 20 November 2026?

The VKrG 2026 replaces the old act, and every credit advert then needs the warning 'Achtung! Kreditaufnahme kostet Geld'. Vehicle Hub switches the example and the legal basis it prints at midnight Vienna time; your own advertising texts must avoid the claims the new act bans.

Do used cars need a label in Austria?

No. The Pkw-VIG covers new passenger cars only, and Vehicle Hub marks used cars and vans as not affected. You still quote gross prices under the PrAG for every car.

Which authority handles data protection questions about my customers' enquiries?

The Austrian Data Protection Authority (Datenschutzbehörde), under the GDPR and the Austrian data protection act. Vehicle Hub delivers enquiries from your website to you and to CRM Business Hub; how long you keep them is your decision under those rules.