Car Dealer Compliance in Belgium

The rules for car adverts in Belgium

7 rules decide what a dealer in Belgium has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

AR/KB 05.09.2001
Arrêté royal / Koninklijk besluit of 5 September 2001 on consumer information on fuel consumption and CO2 emissions of new passenger cars
Authority SPF Santé publique, Sécurité de la chaîne alimentaire et Environnement (FOD Volksgezondheid, Veiligheid van de Voedselketen en Leefmilieu), with the Economic Inspection
Every new passenger car displayed or offered for sale or financial leasing, trade fairs included, needs the CO2 label on or next to it, and each brand needs a poster or screen with all its new models. Every advert states the official consumption in l/100 km and the CO2 in g/km, at least as visible as the main message. The FPS reports breaches in three out of four showrooms checked in its inspection campaign.
AR/KB 17.12.2017
Arrêté royal / Koninklijk besluit of 17 December 2017 replacing the label model (WLTP values since 1 September 2019)
Authority SPF Santé publique, Sécurité de la chaîne alimentaire et Environnement
This decree set the standard label used for every fuel today: an A4 sheet with make, model, version, fuel, gearbox and NOx emissions in g/km, the consumption and CO2, and a horizontal scale of eight fields from 0 to G with a pointer under the car. The scale is labelled with the limits 1, 90, 120, 150, 180, 210 and 240 g/km and the average of 139 g/km.
AR/KB 19.03.2004
Arrêté royal of 19 March 2004 portant normes de produit de véhicules / Koninklijk besluit houdende productnormen voor voertuigen
Authority SPF Santé publique, Sécurité de la chaîne alimentaire et Environnement
All promotional material for new cars and vans, printed or on a website, must carry clearly legible the mention "Informations environnementales (AR 19/03/2004)" or "Milieu-informatie (KB 19/03/2004)" followed by the internet address where the brand gives its environmental and recycling information. The duty has applied since 1 October 2004 and also covers new motorhomes of classes M1 and N1.
CDE
Code de droit économique / Wetboek van economisch recht (total price)
Authority SPF Economie / FOD Economie, Economic Inspection
The price you show, on the car and in any advert with a price, is the total price including VAT, all other taxes and every service the buyer must pay for. Delivery costs that cannot be avoided therefore belong in the advertised figure.
CDE
Code de droit économique / Wetboek van economisch recht (language of mandatory information)
Authority SPF Economie / FOD Economie, Economic Inspection
Mandatory labelling must be in a language the average consumer of the language region understands. That means French in Wallonia, Dutch in Flanders, French or Dutch in Brussels and German in the German-speaking Community around Eupen and Sankt Vith.
CDE
Code de droit économique / Wetboek van economisch recht, consumer credit advertising and credit intermediaries
Authority SPF Economie / FOD Economie; registration of intermediaries with the FSMA
A car advert with a rate or cost figure gives a representative example with borrowing rate and type, credit amount, annual percentage rate (TAEG / JKP), term, cash price and down payment, and total amount and instalments. Every consumer credit advert carries the warning, and a dealer who arranges loans says that he acts as a credit intermediary (agent à titre accessoire) and for which lender, without quoting his FSMA registration. Rates above the legal maximum TAEG are not allowed.
Loi du 20 juillet 2026
Law of 20 July 2026 transposing Directive (EU) 2023/2225 on consumer credit (CCD2), in force 20 November 2026
Authority SPF Economie / FOD Economie
From 20 November 2026 the credit warning keeps its wording but must be clear and prominent, the details may be adapted to small electronic formats, and new bans apply, for example on discounts that depend on taking out the loan. Vehicle Hub changes the texts and checks on that date by itself.

Car dealer compliance in Belgium starts with the CO2 label: every new passenger car shown or offered for sale or financial leasing needs the statutory label at the car, each brand needs a poster with all its new models, and every advert names the official fuel consumption and CO2 emissions. Two Belgian specials come on top. Advertising for new cars and vans must carry the line "Informations environnementales (AR 19/03/2004)" with the brand's web address, and every consumer credit advert carries the warning "Attention, emprunter de l'argent coûte aussi de l'argent", in Dutch "Let op, geld lenen kost ook geld". The label rules are the arrêté royal / koninklijk besluit of 5 September 2001 with the label model of 17 December 2017; prices and credit follow the Code de droit économique. Vehicle Hub keeps the values on the car and prints all of it from them, in the language of your customer.

Belgium has three languages, and the rules follow them: labels and adverts in French or Dutch, and in the German-speaking Community in German. Vehicle Hub prints every Belgian output in all three, with the German texts as its own careful translation because no official one exists. The law covers websites with a Belgian domain; Vehicle Hub applies the duty to your website widgets whatever the domain and holds a car back while a required value is missing. The mandatory information per market follows your branch's main market, and the Vehicle Hub widgets show the same values on each car's page. Belgium is one of the European markets Vehicle Hub covers rule by rule; the overview of all countries lists the others. Vehicle Hub applies the rules; it does not replace legal advice on a specific case.

What the Belgian CO2 label looks like

The Belgian label is one A4 model for every fuel. At the top sit the title and a logo field, then Marque, Modèle, Version, Carburant, Boîte de vitesse and the NOx emissions in g/km, next to the consumption in l/100 km and the CO2 in g/km with the sentence on CO2 as the main greenhouse gas. Below runs a horizontal scale of eight fields, 0 and A to G, with a pointer under the car's field, the average of 139 g/km, the year 2019 and the test procedure WLTP. Two sentences at the foot refer to the guide on voiturepropre.be or schoneauto.be and to driving style.

0 under 1
A 1-89
B 90-119
C 120-149
D 150-179
E 180-209
F 210-239
G 240 and more

Eight fields by official CO2 emissions in g/km: 0 under 1, then A to G with limits at 90, 120, 150, 180, 210 and 240.

CO2 label printed by Vehicle Hub for a new Toyota Yaris Cross petrol car in French: manual gearbox, 5,6 l/100 km, 127 g/km, pointer under C.

Mandatory details in Belgium

CO2 label A4 in the official model, in French, Dutch or German
Field 0 or A to G with pointer, from the official CO2 value; weighted value for plug-in hybrids
Gearbox and NOx emissions in g/km
Official fuel consumption in l/100 km, one decimal
Official CO2 emissions in g/km, whole number, labelled (WLTP)
Informations environnementales (AR 19/03/2004) / Milieu-informatie (KB 19/03/2004) with the brand's address
Brand poster with all new models by fuel and rising CO2, two poster sentences
Total price including 21 % VAT and all compulsory services
Texts in the language of the region, German included
Representative example, credit warning and intermediary statement
TAEG within the legal maximum for the loan amount and term
Manufacturer, EU responsible person and safety line

What you get

The CO2 label exactly as the model shows it
Print the A4 label for any new car: the fact block with gearbox and NOx, consumption and CO2, the eight-field scale with the pointer under the car and the two fixed sentences, laid out like the 2017 model.
French, Dutch and German from one car
One click prints the label, the exposé and the advert line in the language your customer reads. Dealers around Eupen get German texts as well, and the credit warning in its official German wording next to the French.
The brand's environmental address, printed for you
Enter the brand's https address once per make. Vehicle Hub then adds the AR 19/03/2004 line to the exposé and the car's page for every new car and van of that make.
Total prices that hold up to inspection
Price and delivery costs stay separate on the car, and buyers see the total price including 21 % VAT on your website, in the exposé and on the price sign.
Financing within the legal maximum rate
The Loan Calculator builds the representative example, prints the warning and your intermediary statement, and never shows an example above the legal maximum TAEG or longer than the maximum term.
One poster per brand for the showroom
Vehicle Hub sorts the new models of each make by fuel and by rising CO2, adds the two poster sentences and prints the list at 70 by 50 cm.

Print your first Belgian CO2 label

Bring in a few new cars, check the gearbox and NOx value on the energy tab and print the label in French and in Dutch. Then add the environmental address of the brand and open the exposé to see the AR 19/03/2004 line in place.

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How to get started

Set your branch's main market to Belgium
Open Vehicle Hub in your KIMISUITE workspace and choose Belgium as the main market of the branch. The Belgian rule sets then decide which cars need a label and which lines go into adverts.
Bring in your stock
Import from mobile.de, Carix, CXO, Carzilla or a CSV or XML feed, or add a car with the creation assistant. Fuel, condition and vehicle class decide what each car needs.
Add what Belgium asks for
Check consumption, CO2, gearbox and NOx on the energy tab and enter the brand's environmental address in the settings. Imported values count as confirmed by you, so correct anything that looks wrong.
Print and publish for car dealer compliance in Belgium
Print the CO2 label and the brand poster in the language you need, then publish the car on your website. The car page, the exposé and the price sign carry the same values and lines.

Pricing

The Belgian rule sets, the CO2 label in three languages, the environmental information line, the brand poster, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. Your whole team works in it for that one price, with no charge per printed label.

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Is it the right fit?

A good fit if

Concessionnaires, concessiehouders and agents in Belgium who sell or lease new cars and vans to consumers
Dealers in Brussels or the German-speaking Community who need labels and adverts in more than one language
Dealers who type the CO2 field and the environmental line into every advert by hand today
Dealers who arrange car loans as agent à titre accessoire and want the warning and the legal maximum rate handled

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on 2dehands / 2ememain, AutoScout24 or Gocar.be; Vehicle Hub publishes only to mobile.de, not to these portals
Dealers who need Vehicle Hub to confirm that a brand's environmental page is correct; you choose the address, Vehicle Hub prints it
Négociants who sell only used cars to consumers and never need a label
Anyone looking for legal advice or help with FSMA registration; Vehicle Hub applies the rules, your federation or lawyer answers questions about a specific case

Frequently asked questions

What does car dealer compliance in Belgium cover for a new car?

The CO2 label at the car, a place on the brand poster, the official consumption and CO2 in every advert, the environmental information line with the brand's address and a total price including VAT. Financing adverts add the representative example and the credit warning.

Why does the Belgian label start with a field 0?

The 2017 model reserves the first, blue field for cars below 1 g/km of CO2, such as electric and fuel-cell cars. Field A runs from 1 to 89 g/km, B to F follow in steps of 30 g/km, G starts at 240, and the pointer marks the car's own field.

What is the AR 19/03/2004 line in my adverts?

It is the environmental information mention of the decree on vehicle product standards. Advertising for new cars and vans, printed or online, must name the internet address where the brand explains its environmental and recycling information. Vehicle Hub prints it once you have entered the address for each make.

Do I need German labels for a showroom in Eupen?

Labelling must be in the language of the region, so in the German-speaking Community it should be German. Vehicle Hub prints the label, the advert line and the environmental mention in German; for the credit warning it uses the official German translation and adds the authentic French text.

What must a Belgian car finance advert show?

Any rate or cost figure brings in the representative example with TAEG, and every consumer credit advert carries "Attention, emprunter de l'argent coûte aussi de l'argent" or "Let op, geld lenen kost ook geld". You also state your role as credit intermediary and the lender. Vehicle Hub shows financing for Belgium once KIMISUITE has released the market after checking an example against the law.

Does the label rule apply to vans and used cars?

The CO2 label covers new passenger cars only, so vans and used cars do not need it. The environmental information line, however, also applies to new vans, and Vehicle Hub prints it for both.

Which authority supervises the customer data from my enquiries?

The Autorité de protection des données / Gegevensbeschermingsautoriteit supervises the GDPR in Belgium. Vehicle Hub keeps the consent text each buyer accepted with the enquiry, so you can show it when asked.

Can Vehicle Hub put my cars on 2dehands or Gocar.be?

No. Vehicle Hub brings your stock in from mobile.de, several dealer systems and CSV or XML feeds and shows it on your own website. Your adverts on Belgian portals stay where you manage them today.