Car dealer compliance in Italy

The rules for car adverts in Italy

7 rules decide what a dealer in Italy has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

1. D.P.R. 84/2003

   Decree of the President of the Republic of 17 February 2003, no. 84, on consumer information on fuel economy and CO2 emissions of new passenger cars (label)

   Authority Ministry of Enterprises and Made in Italy (MIMIT; WLTP model of the circular of 23 December 2020, no. 288075); enforced by the chambers of commerce (art. 10)

   Every new car displayed or offered for sale or leasing at a point of sale, trade fairs included, carries an A4 label on or near it in the standard format. A car stays new until it is sold to someone who does not buy it for resale, so km 0 cars and demonstrators count. Each breach costs between 250 and 1,000 euros (art. 11).

2. D.P.R. 84/2003

   DPR 84/2003, promotional material

   Authority Chambers of commerce

   Printed promotional material states the official fuel consumption and CO2 emissions, and article 6(2) extends the duty to every other promotional material, so websites and online adverts are covered. The values must be easy to understand at a glance and at least as visible as the main part of the advert. Material that only names the brand, without a model, is exempt.

3. D.M. 6 aprile 2005

   Ministerial Decree of 6 April 2005 replacing Annex III of DPR 84/2003 (poster or screen per brand)

   Authority Ministry of Enterprises and Made in Italy; the person responsible for the point of sale

   For each brand, show a poster of at least 70 x 50 cm or a screen of at least 25 x 32 cm with the new models grouped by fuel, benzina and gasolio apart, in ascending order of CO2 with the lowest official consumption first. Consumption in l/100 km or km/l with one decimal, CO2 in whole g/km, plus the two statutory sentences. The poster is renewed in full every six months, a screen every quarter.

4. Codice del consumo

   Legislative Decree 206/2005 (Consumer Code), price indication and misleading omissions

   Authority AGCM (Autorità Garante della Concorrenza e del Mercato), art. 27

   The selling price is the final price including IVA and every other tax. An invitation to purchase also includes all additional costs, otherwise it is a misleading omission, so messa su strada belongs in the price you advertise. Vehicle Hub adds your preparation and registration costs to the total and prints it with the IVA note.

5. TUB

   Legislative Decree 385/1993 (Consolidated Banking Act)

   Authority Banca d'Italia

   Any advert with an interest rate or a cost figure gives the representative example: borrowing rate fixed or variable, total amount of credit, TAEG, required ancillary services, term, cash price and down payment, total amount payable and the instalment, with the contact details of lender and dealer. No item may be more prominent than the TAEG. From 20 November 2026, or 90 days after the Banca d'Italia's implementing provisions if they come later, every credit advert carries the warning 'Attenzione! Prendere in prestito denaro costa denaro'.

6. TUB

   Consolidated Banking Act

   Authority Banca d'Italia; OAM (Organismo Agenti e Mediatori) for the register

   A dealer who presents financing says in his adverts how far his role goes and whether he works exclusively with one or several lenders. A dealer that is a micro, small or medium enterprise and only presents finance for its own cars needs no agent or broker licence; larger dealers must first enter the OAM register of providers of goods and services.

7. Regulation (EU) 2023/988

   General Product Safety Regulation (GPSR), information in online offers

   Authority European Union regulation, directly applicable in Italy

   When an Italian consumer looks at your car online, new or used, the offer names the fabbricante with postal and e-mail address, the EU responsible person for makes from outside the EU, the product identification and the safety information. Vehicle Hub prints them in Italian under Informazioni sulla sicurezza del prodotto, on the car page and in the exposé.

Mandatory details in Italy

• Fuel column ticked: Benzina, Gasolio, GPL, Metano or Energia elettrica, Idrogeno for hydrogen cars
• Official WLTP combined consumption in the column's unit (l, kg or kWh per 100 km), one decimal
• Official CO2 emissions in whole g/km
• Weighted values for plug-in hybrids, as the label footnote states
• Captioned line: Consumo ufficiale di carburante (WLTP, ciclo misto) and Emissioni specifiche ufficiali di CO2 (WLTP)
• The two statutory sentences on the free guide and on driving style
• Models per brand by fuel, ascending CO2, lowest consumption first
• Price including 22 % IVA and messa su strada
• Representative example with nothing more prominent than the TAEG, lender and dealer contact
• Warning 'Attenzione! Prendere in prestito denaro costa denaro' from 20 November 2026
• Your role: credit intermediary working exclusively with one or several lenders
• Manufacturer, EU responsible person and safety information

What you get

• The Italian label from the car's data

  Print the DPR 84/2003 label straight from the car: fuel column ticked, engine capacity, WLTP combined value, CO2 and both sentences, in the ministry's layout. Benzina, gasolio, GPL, metano, electric, plug-in hybrid and hydrogen cars are covered.

• A brand poster that sorts itself

  Vehicle Hub lists each brand's new models by fuel and CO2, lowest consumption first, on a 70 x 50 cm poster. Print a new one when the six months are up.

• km 0 cars get their label too

  A km 0 car or demonstrator never sold to an end customer is still new under the decree. Vehicle Hub asks for its values, holds the car back until they are there and names what is missing.

• Prices with IVA and messa su strada

  Enter your messa su strada costs once. The price sign, the exposé and the car page show the full price with 22 % IVA and say what it includes.

• TUB financing with the new warning

  The Loan Calculator prints the representative example with the TAEG as the most visible figure, your role as intermediary and, from 20 November 2026, the warning sentence. Usury thresholds stay with you as a quarterly confirmation.

• The fabbricante named on every car

  For a Fiat 600 the exposé names Stellantis Europe S.p.A. in Turin and refers to the libretto d'uso e manutenzione for the safety warnings. Each make in the catalogue gets its own lines, and you can override them.

How to get started

1. Set Italy as your branch's main market

   Create a KIMISUITE workspace for the concessionario or autosalone, add Vehicle Hub and choose Italy as the main market of your branch. The Italian rule set then decides which cars need a label.

2. Bring in your stock

   Import from mobile.de, your gestionale or a CSV or XML feed, or add cars with the creation assistant. Mark km 0 cars and demonstrators never sold to an end customer as new.

3. Check the values Italy asks for

   Look over the fuel, engine capacity, WLTP combined consumption and CO2 of each new car, and the weighted values of plug-in hybrids. Values from your gestionale or a portal count as confirmed by you, so correct any that look wrong.

4. Make car dealer compliance in Italy part of publishing

   Print the label and the brand poster, set your messa su strada costs and publish the car on your website, where the captioned values match the label.

Pricing

Frequently asked questions