Car Dealer Compliance in Norway

The rules for car adverts in Norway

6 rules decide what a dealer in Norway has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

FOR-2001-07-11-829
Regulation on energy labelling of new passenger cars (forskrift om energimerking mv. av nye personbiler): label at the car and next to the price
Authority Statens vegvesen (Norwegian Public Roads Administration)
Every new passenger car you display must carry an energimerke, clearly visible on or near the car, before it goes on show. When you offer the car at a distance, online included, the label has to appear close to the price and be easy to read. The label is A4 portrait and lists model, fuel type, CO2, NOx and fuel consumption in a fixed order, followed by two set texts.
FOR-2001-07-11-829
Regulation on energy labelling of new passenger cars: poster or screen per make
Authority Statens vegvesen (Norwegian Public Roads Administration)
Each sales outlet shows a poster or a screen for every make it sells, at least 70 x 50 cm on paper or 25 x 32 cm on screen. The models are grouped by fuel and sorted by CO2, with consumption, CO2 and NOx for each. You refresh the poster at least every six months and a screen every three months; outlets that show only zero-emission cars are exempt.
FOR-2001-07-11-829
Regulation on energy labelling of new passenger cars: promotional material
Authority Statens vegvesen (Norwegian Public Roads Administration)
Brochures, posters, newspaper ads and internet adverts for a model must state its fuel consumption, CO2 and NOx, easy to read and at least as visible as the other information. An advert for several models gives the values or a range, and an advert that names only the make needs no figures. There is no exemption here for zero-emission cars.
Finansavtaleforskriften
Regulation on financial agreements (FOR-2022-09-19-1612), marketing of consumer credit, with finansavtaleloven § 3-3
Authority Forbrukertilsynet (Norwegian Consumer Authority)
Any marketing of a car loan to consumers, even without a figure, must carry a representative example: credit cost with the effective rate, loan amount, term, cash price and down payment, total amount payable and the instalments, plus the security the lender requires and who the lender is. No other rate may stand out more than the effective rate, and fast answers or easy applications must not be pushed ahead of the mandatory details.
Finansavtaleforskriften
Regulation on financial agreements: information on the credit intermediary's authority
Authority Forbrukertilsynet (Norwegian Consumer Authority)
A dealer who arranges car loans states in advertising and documents how far his authority goes: whether he works with one lender, several lenders or as an independent broker, and which lenders he represents. With several lenders, each one is named.
Markedsføringsloven
Marketing Control Act (LOV-2009-01-09-2), misleading commercial practices
Authority Forbrukertilsynet (Norwegian Consumer Authority)
A car advert must not mislead about price or terms. For car loans Forbrukertilsynet has made clear that a campaign rate which is in fact variable or time-limited must not be presented as a fixed rate.

Car dealer compliance in Norway rests on one labelling regulation and the consumer credit rules: every new passenger car you display or offer needs an energimerke with its CO2, NOx and fuel consumption figures, at the car and, online, right next to the price, and every advert that mentions a car loan needs a full representative example. The label duty comes from FOR-2001-07-11-829, the regulation on energy labelling of new passenger cars, supervised by Statens vegvesen; it also asks for a poster per make in the showroom and the same three figures in all promotional material, printed or electronic. The credit side is finansavtaleforskriften, with the effective rate at its centre. Norway has no efficiency class, but it asks for NOx next to CO2 in every advert. Vehicle Hub keeps those figures on the car and prints the label, the poster and the advert lines from them.

In Norway a car counts as new if it has never been registered, in Norway or abroad, so last year's unregistered stock still needs its label while a registered demonstrator does not. Battery electric and hydrogen fuel cell cars carry no energimerke; plug-in hybrids do, with their weighted values. Vehicle Hub applies that scope as a rule set of its own and checks every car before it goes on your website. The mandatory information per market follows the branch's main market, and the Vehicle Hub widgets place the label under the price on every stock card and car page. Norway is one of the European markets Vehicle Hub covers rule by rule; the overview of all countries lists the others. Vehicle Hub applies the rules; it does not replace legal advice on a specific case.

What the Norwegian energimerke looks like

The energimerke is a plain A4 sheet in portrait format without any colour scale or class. Under the heading come, one below the other, the model, the fuel type, CO2 emissions in whole g/km, NOx emissions in whole mg/km and fuel consumption in l/100 km with one decimal, all WLTP values from the certificate of conformity. Two set texts close the sheet: one points to Nybilvelgeren on vegvesen.no, the free overview of all new cars, and one explains that driving style and temperature affect consumption, CO2 and NOx. Plug-in hybrids show weighted combined values and their electricity use in kWh/100 km.

Energimerke printed by Vehicle Hub for a new Toyota Yaris Cross petrol car: 127 g/km CO2, 18 mg/km NOx and 5,6 l/100 km, with both texts of § 3.

Mandatory details in Norway

Model and fuel type (Drivstofftype) in the regulation's order
CO2-utslipp in g/km as a whole number
NOx-utslipp in mg/km as a whole number
Drivstofforbruk in l/100 km with one decimal
Weighted combined values for plug-in hybrids, electricity use in kWh/100 km
The two set texts on Nybilvelgeren and on driving style
The full label close to the price for cars offered online
Models per make grouped by fuel, lowest CO2 first, with a NOx column
Representative example with effektiv rente, loan amount, term, cash price, down payment, instalments and total amount payable
Effective rate at least as prominent as the nominal rate
Lender, the finansagent sentence naming every lender you work for, and the security such as salgspant
No new car with a label duty goes online without its values

What you get

The energimerke, printed in Norwegian
Open a new car and print its label as an A4 PDF: model, fuel type, CO2, NOx and consumption in the order of § 3, with both set texts word for word. Electric and fuel cell cars are left out, as the regulation says.
The label right next to the price online
Norway wants the label itself beside the price, not just a link to it. The Vehicle Hub widgets show it under the price on every stock card and after the price on the car page, readable on a phone, with the PDF one tap away.
A poster per make, sorted the Norwegian way
Vehicle Hub builds the poster for each make you sell: grouped by fuel, lowest CO2 first, with the NOx column the regulation asks for. Print it again when your range changes.
Exposé and price sign with all three figures
Drivstofforbruk, CO2-utslipp and NOx-utslipp sit labelled on the exposé and the price sign, weighted for plug-in hybrids, next to the price with 25 percent mva and the net price.
Car loan examples by finansavtaleforskriften
The Loan Calculator builds the representative example around the effective rate, adds the security line and names your lender in the finansagent sentence. Norway asks for no warning text, so none is printed.
No new car goes online half labelled
If CO2, NOx or consumption is missing on a car that needs a label, Vehicle Hub says which value and keeps the car off your website until it is there.

Print the energimerke for your newest arrival

Set your branch's main market to Norway, import a few new cars or add one by hand and print its label. Then open the car on your website and see the label sitting under the price, the way the regulation asks for distance sales.

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How to get started

Set the branch's main market to Norway
Open Vehicle Hub in your KIMISUITE workspace and choose Norway as the main market of the branch. The Norwegian rule set then decides which cars need an energimerke and which values every output carries.
Bring in your stock
Import your cars from mobile.de, your dealer system or a CSV or XML feed, or add them with the creation assistant. A car that was never registered, in Norway or abroad, is treated as new.
Check the values Norway asks for
Look over CO2, NOx and consumption on each new car, and the weighted values and electricity use on plug-in hybrids. If you advertise car loans, enter your lender and how far your authority as finansagent goes in the financing settings.
Print and publish for car dealer compliance in Norway
Print the energimerke for the stand and the poster for each make, then publish the cars on your website. The widgets show the label beside the price, and the exposé and financing example carry the same figures.

Pricing

The Norwegian rule set, the energimerke, the poster per make, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. Sales staff, the person who prints the labels and whoever answers enquiries all work in it for that one price, with no charge per printed label.

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Is it the right fit?

A good fit if

Bilforhandlere in Norway who sell or lease new cars, including unregistered stock from an earlier model year
Franchise and independent dealers who show new cars online and need the label next to the price on every card and car page
Dealers with petrol, diesel, hybrid, plug-in hybrid and gas cars side by side, who need the right values and fuel words for each
Dealers who arrange car loans as finansagent and want every example built around the effective rate

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on FINN.no; Vehicle Hub publishes only to mobile.de, not to FINN.no
Outlets that sell only electric and fuel cell cars, which need neither label nor poster
Dealers who want the poster refreshed and Nybilvelgeren set up in the showroom for them; both stay your task
Anyone looking for legal or licensing advice; Vehicle Hub applies the rules, your trade association, lender or lawyer answers questions about a specific case

Frequently asked questions

What does car dealer compliance in Norway mean for a new car on my forecourt?

It means an energimerke with CO2, NOx and fuel consumption at the car, the same label beside the price when you offer it online, the car on the poster of its make and the three figures in every advert. A full representative example follows whenever you mention a car loan. Vehicle Hub prints the label, the poster and the advert lines from the car's data.

Do electric and hydrogen cars need an energimerke?

No. Zero-emission cars, in practice battery electric and fuel cell cars, are exempt from the label, and an outlet that shows only such cars needs no poster either. Plug-in hybrids are covered and carry their weighted values. In adverts an electric car still shows its CO2 of 0 g/km.

Why does a Norwegian car label show NOx?

Because FOR-2001-07-11-829 asks for it on the label, on the poster and in every advert, next to CO2 and consumption. Statens vegvesen confirms the duty, so Vehicle Hub treats NOx as a required value and will not publish a new car with a label duty without it.

Is a link to the label PDF enough on my website?

Vehicle Hub does not rely on that. For distance sales the regulation wants the label close to the price and easy to read, so the widgets show the full label as text under the price on stock cards and after the price on the car page, with the PDF behind its heading.

Does a car loan advert in Norway need a warning text?

No warning text applies today, and none from 20 November 2026 either, because the new EU consumer credit directive is not yet part of the EEA Agreement. Every credit advert still needs the full representative example with the effective rate, and Vehicle Hub prints it once financing is switched on for Norway and your lender details are complete.

What can a missing label cost a Norwegian dealership?

Statens vegvesen can order you to put it right within a deadline and then set a coercive fine. For a car on show without its label it can also impose an infringement fee of up to 20 times the court fee, NOK 26,900 in 2026.

Which authority supervises the personal data from my enquiries?

Datatilsynet, the Norwegian Data Protection Authority. The GDPR applies in Norway through the EEA Agreement and the personopplysningsloven, so the enquiries and test drive bookings that Vehicle Hub collects fall under its supervision.

Can I keep advertising on FINN.no?

Yes. FINN.no stays where many Norwegian dealers advertise today, and Vehicle Hub does not publish there. It keeps your stock, your labels and your own website in step, and imports cars from the sources it supports.