Car Dealer Compliance in Czechia

The rules for car adverts in Czechia

5 rules decide what a dealer in Czechia has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

Zákon č. 56/2001 Sb.
Act on the conditions for operating vehicles on roads
Authority Ministry of Transport (Ministerstvo dopravy); checks at the point of sale by the Czech Trade Inspection Authority (ČOI)
The manufacturer or its accredited representative makes sure that each newly made passenger car at the point of sale has a label, that a poster lists the models, and that all promotional material states fuel consumption and CO2 emissions clearly. An advert for several types may give the lowest and highest values. A car is new until it is registered, and the point of sale includes rental and trade fairs. Fines reach 5,000,000 Kč for the manufacturer and 500,000 Kč for the representative.
Vyhláška č. 245/2005 Sb.
Decree on the content of information labels and posters with data on fuel consumption and CO2 emissions
Authority Ministry of Transport (Ministerstvo dopravy)
The label is A4 and lists the vehicle designation, the fuel, consumption in l/100 km or km/l to one decimal, CO2 in whole g/km and two fixed sentences. The poster is at least 70 x 50 cm, a screen at least 25 x 32 cm, with the models grouped by fuel, sorted by rising CO2 and the most economical version first. The annex names the fuels Motorový benzin and Motorová nafta.
Zákon č. 634/1992 Sb.
Consumer Protection Act
Authority Czech Trade Inspection Authority (Česká obchodní inspekce, ČOI)
Information that EU-based law makes mandatory in advertising counts as material, so leaving it out is a misleading omission. This is what makes the dealer answerable for the consumption and CO2 values in his own adverts. The ČOI can fine up to 5,000,000 Kč.
Zákon č. 526/1990 Sb.
Price Act
Before any sales talk the buyer sees the final offer price (konečná nabídková cena) in Czech koruna, including all taxes, fees and similar charges, clearly and legibly. The same applies to prices in adverts. A euro price alone does not meet the rule for a Czech dealer. Breaches can be fined up to 5,000,000 Kč.
Zákon č. 257/2016 Sb.
Consumer Credit Act
Authority Czech National Bank (Česká národní banka, ČNB), register of credit intermediaries
As soon as a finance advert names any cost figure, it gives a representative example: RPSN at least as prominent as the borrowing rate, rate fixed or variable with fees, total credit amount, instalment, total amount, term, cash price and down payment. A dealer who arranges credit for his own cars is a tied intermediary registered with the ČNB through the lender and names the lender he represents. Adverts without the § 91 details risk up to 10,000,000 Kč. An amendment for the new EU directive has passed parliament but was not yet promulgated on 31 October 2026.

Car dealer compliance in Czechia rests on Act No. 56/2001 Coll. and Decree No. 245/2005 Coll.: every new car at the point of sale carries an A4 label with its fuel consumption and CO2 emissions, the showroom shows a poster or screen for each make, and every piece of promotional material, printed, outdoors or online, states the two values clearly. The duty is written for the manufacturer and its accredited representative, but a dealer who leaves the values out of an advert commits a misleading omission under the Consumer Protection Act, so in practice the Czech Republic asks the same of every autosalon and autobazar. Add the final offer price in koruna under the Price Act and, in finance adverts, a representative example with the RPSN. Vehicle Hub prints the label and the exposé from the car's own data, and the mandatory information feature holds back a car whose values are missing.

Czechia is one of 33 markets in Vehicle Hub, each with its own rule set, listed on the car labelling directive by country page. The Czech set covers every drive the decree reaches: petrol and diesel with the statutory words Motorový benzin and Motorová nafta, LPG, CNG in the unit of the certificate of conformity, plug-in hybrids with weighted values, battery electric cars and hydrogen fuel cell cars. A car is new until it has been registered, so a registered demonstrator is used under Czech law. Your website gets the same labelled values through the Vehicle Hub widgets.

What the Czech label under Decree 245/2005 looks like

The decree lists the elements but gives no template. Vehicle Hub prints an A4 sheet with the make and trade name, the fuel in the decree's wording, 'Spotřeba pohonných hmot' with the l/100 km value and 'Emise CO2' with g/km, then the two fixed sentences about the free fuel guide at the point of sale and the influence of driving style. There are no classes and no extra marks.

Label printed by Vehicle Hub for a petrol Škoda Octavia: Motorový benzin, 5,6 l/100 km, 127 g/km

Mandatory details in Czechia

Vehicle designation (make and trade name)
Fuel word: Motorový benzin, Motorová nafta, LPG, CNG, elektřina, vodík
Spotřeba pohonných hmot in l/100 km or km/l, one decimal
Emise CO2 in whole g/km
Weighted values for plug-in hybrids, 0,0 l/100 km and 0 g/km for electric cars
Two fixed sentences on the guide and driving style
Poster per make, grouped by fuel, rising CO2
Values in online and outdoor adverts
Final price in Kč including 21 % DPH
RPSN, representative example and intermediary sentence

What you get

A Czech label for every drive
Petrol, diesel, LPG, CNG, hybrid, plug-in hybrid, electric and hydrogen each get their own template, with the fuel word of the decree and the values of the certificate of conformity.
Final prices in koruna
Set your branch to Czechia and every price sign and exposé shows the final price in Kč with 21 % DPH, and the price without DPH beneath it.
Adverts that cannot leave out the values
Online, in print and on the poster, the Czech rule set asks for consumption and CO2. A car without them is held back from your website until you add them.
One poster per make
Vehicle Hub prints the brand poster with the models grouped by fuel and the lowest consumption on top, in the column order of the decree's annex.
Finance examples with the RPSN
The Loan Calculator shows the RPSN as prominent as the rate, the full representative example and the sentence that names the lender you arrange credit for.

See your first Czech label

Choose Czechia as the main market of one branch, import a few new cars and print a label and an exposé. Vehicle Hub shows you any value the decree still needs before you print.

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How to get started

Set the branch's main market to Czechia
Choose Czechia for your branch in Vehicle Hub. Prices switch to koruna with 21 % DPH, and the Czech rule set decides which cars count as new and what they need.
Bring in your stock
Import from mobile.de, your dealer system or a CSV or XML feed, or add cars with the creation assistant. Energy values from the import are taken over.
Check the values Czechia asks for
Look over the fuel, consumption and CO2 of each new car. For plug-in hybrids check the weighted values, for CNG the unit from the certificate of conformity.
Print the labels and publish
Print the label for each new car and the brand poster, then publish the cars on your website with the same values. Exposés follow from the same data.

Pricing

The Czech rule set, the labels for every drive, the brand poster, the exposé and the Loan Calculator come with Vehicle Hub, from a fixed monthly price (see pricing) per dealership workspace. Everyone in your autosalon or autobazar works in that one workspace.

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Is it the right fit?

A good fit if

Czech autosalons and dealers who sell new cars of one or more makes
Autobazar dealers who also sell new or never registered cars
Dealers with electric, plug-in hybrid and CNG cars who need a label for each drive
Dealers who arrange finance and want the RPSN example right on every advert

Not the right fit if

Dealers who want Vehicle Hub to post their cars on Sauto.cz or TipCars; Vehicle Hub publishes only to mobile.de, not to Sauto.cz or TipCars
Dealers who need video or TV spots produced; Vehicle Hub covers labels, print, posters and your website
Anyone who needs legal advice on a single case; Vehicle Hub applies the rules, it does not replace a lawyer
Dealers who sell only registered used cars, which need no label

Frequently asked questions

Who is responsible for car dealer compliance in Czechia, the importer or the dealer?

Both. Act 56/2001 puts the label, poster and advertising duty on the manufacturer and its accredited representative, while the Consumer Protection Act makes a dealer who leaves the values out of his own adverts liable for a misleading omission. Vehicle Hub applies the rules to every dealer.

Is a registered demonstrator still a new car in Czechia?

No. Under § 2 of Act 56/2001 a car is new only while it has never been registered or operated, apart from test and manoeuvring runs. A registered demonstrator or day registration is used and needs no label.

Can I show consumption in km/l?

Yes. The decree allows l/100 km, km/l or a suitable combination, always to one decimal. The Vehicle Hub exposé prints both, for example 5,6 l/100 km and 17,9 km/l.

What does a Czech finance advert for a car need?

With any cost figure, a representative example with the RPSN at least as prominent as the rate, the rate type and fees, total credit amount, instalment, total amount, term, cash price and down payment, plus your status as intermediary. Vehicle Hub shows financing for Czechia once KIMISUITE has released the market, and pauses it from 20 November 2026 until the new consumer credit amendment has been checked.

Who handles data protection questions about my leads?

The Office for Personal Data Protection (Úřad pro ochranu osobních údajů, ÚOOÚ), under the GDPR. Enquiries from your website land in your own workspace and CRM Business Hub, with you as the controller.

Can I advertise in euros only?

Not as a Czech dealer. The Price Act asks for the final price in koruna before any sales talk. Set your branch currency to CZK and Vehicle Hub prints every price in Kč.

Do battery electric cars get a Czech label too?

Yes. The duty covers every newly made passenger car without an exception for the drive, so Vehicle Hub prints the label with 'elektřina', 0,0 l/100 km and 0 g/km, and adds the electricity consumption when the certificate gives it.