Digital Business Card

Digital business card for trade shows: leads from every stand conversation, without a badge scanner

Every person on your stand has their own card and QR code. Visitors save your contact, leave their own details and get a thank-you email before they reach the next aisle. You know who came through whom.

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Digital business card for trade shows: leads from every stand conversation, without a badge scanner

What it looks like in practice

  1. The week before the show

    Every colleague on the stand gets a card at their own address, with the same design copied from the first one. The QR code goes on the counter sign, and each card goes into the phone's wallet as a pass.

  2. A visitor at the counter

    She scans the code, saves your contact to her phone with one tap and, under Let's stay connected, leaves her name, email, phone and company. She ticks the consent box and is back in the aisle within a minute.

  3. Between two conversations

    A notification tells you a new lead has arrived. The leads list already shows her name, the card she came through and whether she has reached your shared address book.

  4. The Monday after

    Filter the leads by card, export them as a CSV for the follow-up and look at the numbers: views, saved contacts, swaps per card and per day. You see which day and which colleague brought the most.

A digital business card for trade shows turns each conversation at your stand into a contact you can follow up, without a badge scanner and without a pile of paper cards. It is trade show lead capture with digital business cards, run by the people on your stand. Everyone on your stand has a digital business card at their own address, with a QR code for the counter sign and a pass in Apple or Google Wallet. A visitor scans the code, saves your contact with one tap and, under Let's stay connected, leaves their own name, email, phone and company, with consent to your privacy notice. The page on Contact Swap shows the form in detail.

The visitor gets a thank-you email straight away, in their own language, from the person they spoke to, and a reply goes straight back to that person. You get a notification for each new lead, and the leads list shows the card each lead came through, with search, filters and CSV export for the follow-up. Every lead also moves into your shared address book in Contacts. After the show, card analytics show views, saved contacts, link clicks and swaps per card and per day. To prepare the cards themselves, read about digital business cards in the phone wallet.

What you get

  • One card per person on the stand

    Each colleague gets a readable address such as first name and last name, with photo, logo, layout and brand colors. Duplicate the first card, and the design carries over to the whole stand team.

  • A QR code for the counter and the sign

    Download the QR code in your own style and print it on the stand sign, the counter or the brochure. In the aisle, staff show the card from their phone or the wallet pass.

  • A digital business card for trade shows, no app for the visitor

    Visitors fill in first name, email and, if they like, last name, phone with country code and company, then tick the consent box. Nothing to install, and a hidden spam filter keeps out junk.

  • A thank-you email before the next stand

    Each lead gets an email with your name, role and company, a link to your card and Save contact. It comes in the visitor's language, the sender shows your name, and replies reach you directly.

  • A leads list that knows its source

    Every lead shows name, email, source card, date and its transfer to Contacts: synced, pending or failed. Retry a failed one, filter by card, and export all or the selected leads as a CSV that opens in Excel.

  • Which card, which day, how many leads

    Views, contact downloads, link clicks and swaps are counted separately, with a daily chart and a ranking of the cards with the most views and leads. Obvious bots are not counted.

Set up your stand team's cards before the next fair

Add Digital Business Card to a free workspace, build one card, duplicate it for each colleague and print the QR codes for the stand. Do it a week before the fair, so everyone has the pass in their wallet on day one.

See how it worksSee all plans

How to get started

  1. Add Digital Business Card to your workspace

    Sign up once and add the app. The cards, the leads and the shared address book in Contacts live in the same workspace.

  2. Build the first card in three steps

    Information, links and design: photo, logo, phone with country code, social profiles, layout and colors, with a live preview as you type.

  3. Copy it for the stand team

    Duplicate the card for each colleague, change name, photo and contact details, and set the thank-you email and privacy text.

  4. Print the codes and go

    Download each QR code for the stand, add the wallet pass to each phone and follow the leads as they come in.

Pricing

Digital Business Card starts at a fixed monthly price (see pricing) for your whole workspace, not per user. The plans hold 3, 10 or 100 cards, so a stand team of up to ten people fits the middle plan, and a larger sales force the biggest.

Leads go into Contacts in the same workspace, so the follow-up after the fair starts from one shared address book. See every card feature on the Digital Business Card page.

See all plans

Is it the right fit?

A good fit if

  • Exhibitors with a small stand team at trade fairs, conferences and regional shows
  • Sales teams that want every stand conversation to end in a contact they can follow up
  • Companies that want visitors to leave their details with consent instead of a business card
  • Marketing teams that want to see which colleague and which day brought the leads

Not the right fit if

  • Exhibitors who need to scan visitor badges with the organizer's lead retrieval system
  • Teams that want paper business cards read in by photo
  • Stands without mobile internet: the card and the form are web pages
  • Teams that want NFC cards or tags that visitors tap with their phone

Frequently asked questions

How does a digital business card for trade shows capture leads?

The visitor scans the QR code on your stand or on a colleague's phone, saves your contact and leaves their details in the form under your card. The lead appears in your leads list with the card it came through.

Does the visitor need an app?

No. The card opens in the phone's browser, in the visitor's language. Saving your contact and leaving their own details work without installing anything.

Can it scan visitor badges?

No. Visitors scan your code and leave their details themselves. That way you get the email address they actually read, together with their consent.

How do visitors agree to being contacted?

The form has a consent box with a link to the privacy text you set on each card. Without the tick, the form cannot be sent.

Can we see which colleague brought in the most leads?

Yes. Analytics show views, saved contacts, link clicks and swaps per card, with a ranking of the cards with the most views and leads and a chart per day.

How many cards do we need for a stand team?

One per person who talks to visitors. The plans hold 3, 10 or 100 cards, and a new card is a copy of an existing one with a different name and photo.

Do the leads end up in our address book?

Yes. Each lead is transferred to the Contacts app with its source card. If a transfer stalls, the app tries again every fifteen minutes, and you can retry it by hand.

Read next

Ready when you are

Set it up in your own workspace and see how it works with your data.

Start 14-day free trial
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