Car Dealer Compliance in Romania: HG 343/2004

The rules for car adverts in Romania

8 rules decide what a dealer in Romania has to show on the car, in adverts and in financing examples. Each one, and what it asks of you:

HG nr. 343/2004
Government Decision on providing consumers with information on fuel consumption and CO2 emissions of new passenger cars: the label
Authority National Authority for Consumer Protection (ANPC)
Every new passenger car on display or offered for sale or lease needs the fuel consumption and CO2 label on the car or clearly visible next to it, in the showroom and at fairs. The label measures 297 by 210 mm and lists make, model, type, variant and version, fuel type, official fuel consumption, official specific CO2 emissions and three fixed sentences about the RAR guide, driving style and CO2. A car counts as new until the maker or importer has sold it to someone for their own use, so demonstrators and pre-registered cars still need it.
HG nr. 343/2004
Government Decision 343/2004: poster or display per brand at the point of sale
Authority National Authority for Consumer Protection (ANPC)
Each brand you sell new needs a poster of at least 70 by 50 cm, or a screen of at least 17 inches, listing every new model with its fuel consumption and CO2 emissions. Models are grouped by fuel and sorted from the lowest value up, and two statutory sentences are printed with them. The poster is renewed at least every six months, a screen every three months.
HG nr. 343/2004
Government Decision 343/2004: fuel consumption and CO2 in printed promotional material
Authority National Authority for Consumer Protection (ANPC)
Brochures, manuals, newspaper and magazine adverts that show a specific new model must state its official fuel consumption and CO2 emissions. The values must be easy to read and at least as visible as the main information of the advert. Pure brand advertising without a model is exempt, and article 7 forbids marks that could be confused with the label. The decision covers printed material, so for online adverts the values are a recommendation.
Regulamentul de punere în aplicare (UE) 2020/683
Commission Implementing Regulation on the certificate of conformity, Romanian version: fuel designation and units
Authority European Commission
The fuel type on the label and the poster follows the Romanian words of the law, the RAR guide and the certificate of conformity: Benzină, Motorină, Benzină / GPL, Hibrid, Etanol and Hidrogen, plus the trade words Hibrid plug-in, Propulsie electrică and Gaz natural (GNC). The certificate also sets the units: m3 or kg per 100 km for natural gas and kg per 100 km for hydrogen.
OUG nr. 50/2010
Emergency Ordinance on consumer credit agreements: advertising and the representative example
Authority National Authority for Consumer Protection (ANPC)
Any advert that mentions credit, not only one with figures, must give a representative example: borrowing rate fixed or variable, total amount of credit, annual percentage rate (DAE), term, cash price and down payment, total amount payable and the instalment. All of it must sit in the same visual field and in the same font size, so the DAE is never smaller than the monthly rate. If an ancillary service such as insurance is compulsory and its cost is not known in advance, the advert says so next to the DAE.
OUG nr. 50/2010
Emergency Ordinance 50/2010: duties of credit intermediaries
Authority National Authority for Consumer Protection (ANPC)
A dealer who offers a partner lender's credit acts as a credit intermediary and must state the scope of that role in the advert, for example whether he works exclusively for one lender, for several, or as an independent broker. No register number has to be printed.
Legea nr. 243/2024
Law capping the cost of consumer credit from non-bank financial institutions (IFN)
Authority National Bank of Romania (BNR), whose credit facility rate is the reference
When the lender is a non-bank financial institution, the DAE may not exceed the BNR credit facility rate plus 27 percentage points. Bank loans are not affected. Vehicle Hub warns in the calculator when an IFN example would cross that line.
Regulamentul (UE) 2023/988 (GPSR)
General Product Safety Regulation: information in distance sales
Authority European Commission
When you offer a car to consumers online, the offer names the manufacturer with its postal and electronic address, an EU responsible person for makers outside the EU, the product and any safety information. Vehicle Hub adds this block to the exposé and to the car's page on your website.

Car dealer compliance in Romania comes down to one government decision for new cars and one emergency ordinance for finance adverts: HG nr. 343/2004 asks for a fuel consumption and CO2 label at every new car, a poster per brand in the showroom and the official values in printed promotional material, and OUG nr. 50/2010 asks for a full representative example whenever you advertise credit. Vehicle Hub keeps those values on the car itself. Set your branch's main market to Romania and the Romanian rule set decides which car is new, which words go on the label and which values are still missing. The label is printed in Romanian, word for word as Annex 1 lays it out: make, model, type, variant and version, fuel type, the official fuel consumption, the official specific CO2 emissions and the three sentences the decision prescribes. The same values appear in your exposé, on the price sign and on the car's page on your website, so a buyer in Cluj sees the same figures on the screen as on the windscreen. See how the mandatory information per market works across all countries.

Romania has no efficiency class, so you will not find an A-to-G scale here, and that is correct. What the decision does insist on is precision: consumption in l/100 km or km/l with one decimal, CO2 in whole grams per kilometre, and weighted values for plug-in hybrids. Fuel types use the Romanian words of the law and the RAR guide, Benzină and Motorină, and the words dealers use for the rest, Hibrid plug-in and Gaz natural (GNC). Whether you run a dealer autorizat for one brand or a parc auto with mașini rulate, your cars come in through the dealer stock import or the creation assistant, and the Vehicle Hub widgets put them on your own site with the values labelled in Romanian. Selling in more than one country? The car labelling directive by country overview lists every market Vehicle Hub covers, rule by rule.

What the HG 343/2004 label looks like

The Romanian label is an A4 sheet in portrait format with the title 'Eticheta privind consumul de carburant şi emisiile de CO2'. Below it come the make, the model, the type, variant and version on one line as on the certificate of conformity, the fuel type, the official fuel consumption and the official specific CO2 emissions, each with the wording of Annex 1. Plug-in hybrids show weighted values and their electricity consumption. Three fixed sentences close the sheet; there is no class scale, because Romanian law has none.

The HG 343/2004 label for a new petrol car as Vehicle Hub prints it: 5,6 l/100 km and 127 g/km, with the three statutory sentences.

Mandatory details in Romania

Make, model and type / variant / version of the car
Fuel type in the Romanian wording (Benzină, Motorină, Hibrid plug-in, Gaz natural (GNC) and others)
Official fuel consumption in l/100 km or km/l, one decimal
Official specific CO2 emissions in g/km, whole number
Weighted values and electricity consumption of plug-in hybrids, marked 'ponderat'
The three statutory sentences on the RAR guide, driving style and CO2
All new models per brand, grouped by fuel, lowest value first, with both poster sentences
Consumption and CO2 at least as visible as the main information
Complete values before a new car goes out
Representative example with borrowing rate, total credit, DAE, term, cash price, down payment, total payable and instalment, in one field and one font size
Scope of the dealer's role as credit intermediary
Manufacturer, EU responsible person and safety information

What you get

The Romanian label, ready to print
Open a new car and print its HG 343/2004 label as an A4 PDF, in Romanian, with the wording of Annex 1 and the three sentences. Petrol, diesel, LPG, hybrid, plug-in hybrid, electric and gas cars each get the right lines.
A brand poster that builds itself
Choose a brand and Vehicle Hub lays out the showroom poster from your new cars: grouped by fuel, lowest consumption first, with both statutory sentences. Print it at 70 by 50 cm and print it again when the six months are up.
Nothing incomplete leaves the yard
A new car with a missing consumption or CO2 value gets no label and no exposé, and Vehicle Hub tells you which value is missing. Demonstrators and pre-registered cars stay new until their first sale to a user, so they are checked too.
Romanian on paper and on screen
Exposé and price sign carry the lines 'Consumul oficial de carburant' and 'Emisiile specifice oficiale de CO2' in Romanian, with plug-in hybrids marked as weighted. Your website shows the same labelled values on every car page.
Finance examples the ordinance accepts
Once KIMISUITE has released financing for Romania, the Loan Calculator prints the full OUG 50/2010 example in one block and one font size, with your lender and your intermediary sentence. Only dealers with a Romanian branch see these fields.
Romania as main market, others alongside
Set Romania as the main market of your branch and add other countries if you also sell abroad. Each car is checked against the rules of every market it is offered in.

Print your first Romanian label today

Import a few new cars or add one with the creation assistant, set your branch to Romania and print the HG 343/2004 label and the brand poster. If a value is missing, Vehicle Hub names it before anything reaches the showroom floor.

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How to get started

Set Romania as your main market
Open Vehicle Hub in your KIMISUITE workspace and choose Romania as the main market of your branch. The Romanian rule set now decides which cars are new and what their label, poster and exposé must show.
Bring in your stock
Import your cars from mobile.de, Carix, CXO, Carzilla or a CSV or XML feed, or add them with the creation assistant. Fuel type, drive and first sale decide what each car needs.
Check the values Romania asks for
Look over the energy tab of each new car: consumption with one decimal, CO2 in whole grams, weighted values for plug-in hybrids. Imported values count as confirmed by you, so correct anything a source got wrong.
Print and publish for car dealer compliance in Romania
Print the label for the car on the floor and the poster for each brand, hand out the exposé, and publish the car on your website with the Vehicle Hub widgets. Every output uses the same figures.

Pricing

The Romanian rule set, the label, the brand poster, the exposé and the Loan Calculator are part of Vehicle Hub, which starts at a fixed monthly price (see pricing) per dealership workspace. Your prices to buyers stay in lei; this page shows our price in your currency. There is no charge per printed label and no separate poster tool to buy.

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Is it the right fit?

A good fit if

Brand dealers (dealer autorizat) in Romania who display new cars, demonstrators and pre-registered cars
Independent dealers with a parc auto who also take in new or nearly new cars from importers
Dealers who advertise credit with a partner bank or IFN and want every example to follow OUG 50/2010
Dealers who sell plug-in hybrids, electric or gas cars and need the right Romanian lines for each

Not the right fit if

Dealers who want Vehicle Hub to publish their cars on Autovit.ro or OLX.ro; Vehicle Hub imports stock, it does not post to Romanian portals
Dealers who sell only mașini rulate that have already had an owner, where the label duty does not apply
Dealers who need leasing offers published; Vehicle Hub shows credit examples, not leasing
Anyone looking for legal advice on a specific case; Vehicle Hub applies the rules, a lawyer or ANPC answers questions about them

Frequently asked questions

What does car dealer compliance in Romania require for new cars?

A fuel consumption and CO2 label at every new car under HG nr. 343/2004, a poster per brand in the showroom and the official values in printed adverts. If you advertise credit, OUG nr. 50/2010 adds a full representative example. Vehicle Hub produces the label, the poster and the exposé from the car's own data.

Does a demonstrator or a pre-registered car still need the Romanian label?

Yes. Under the decision a car stays new until it is first sold to someone for their own use, and a demonstrator or pre-registered car on your books has not been. Vehicle Hub treats these cars as new and asks for their values.

Is there an energy efficiency class on Romanian labels?

No. HG nr. 343/2004 asks for consumption and CO2 values, not a class, so the label carries no colour scale. Vehicle Hub says so in the energy tab instead of inventing a class.

Do online car adverts in Romania have to show consumption and CO2?

The decision speaks of printed promotional material, so for online adverts the values are recommended rather than required. Vehicle Hub shows them on your website whenever the car has them, and flags a new car that lacks them.

What happens if a new car has no label?

ANPC can fine the seller between 2,500 and 5,000 lei for a breach of articles 3 to 7 of HG nr. 343/2004. Vehicle Hub keeps the label and exposé of an incomplete new car back until the values are there.

What must a car finance advert contain in Romania?

Every advert that mentions credit needs the representative example of OUG nr. 50/2010 article 9, with the DAE in the same field and font size as the instalment, plus your role as credit intermediary under article 77. Vehicle Hub shows financing for Romania once KIMISUITE has released the market, and pauses it from 20 November 2026 until the new consumer credit law has been checked.

Who supervises customer data from my enquiries in Romania?

The Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP), under the GDPR. Enquiries from your website go to your workspace, and to CRM Business Hub if you use it; you remain the controller of that data.