What’s a good conversion rate for restaurant bookings?

Industry benchmark: 2–3% overall (visitor to confirmed). Direct-traffic bookings convert higher (5–7%); paid traffic lower (1–2%).

Why split into 3 steps?

Because a high visitor-to-inquiry but low inquiry-to-booking means the reservation form is broken. Total alone hides that.

Restaurant Hub

Booking Conversion Calculator

Visitor → Inquiry → Booking funnel breakdown

Calculate restaurant booking conversion rates across the funnel — visitor to inquiry to confirmed booking.

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Calculate one channel’s conversion — or run live booking analytics across every reservation source in Gastro POS Hub.

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Restaurant booking conversion isn’t a single number, it’s a funnel: visitors who land on your reservation page → inquiries (a started booking) → confirmed bookings (the inquiry actually finished). Knowing which step is broken matters more than the overall conversion rate. This free Booking Conversion Calculator gives you all three rates: visitor-to-inquiry %, inquiry-to-booking %, overall conversion %, plus revenue based on average booking value. Industry benchmark for restaurants: 2–3% overall. If you’re below, the calculator hints at where the funnel is leaking.

How to Use

1 Enter website visitors for the period 2. Enter inquiries received (started bookings) 3. Enter confirmed bookings 4. Enter average booking value 5. Read the three conversion rates plus revenue

Benefits

3-step funnel breakdown

Industry benchmark rating

Identifies which funnel step is broken

FAQ