What markup should I use?

A common approach is to multiply food cost by 3-4x for the menu price, giving you 25-33% food cost.

How do I price for different meal periods?

Lunch prices are typically 10-20% lower than dinner. Adjust based on your target demographics and competition.

Should I round menu prices?

Yes, round to psychologically appealing numbers like .95 or .99, or use whole numbers for upscale menus.

Free Tool

Restaurant Hub

Menu Price Calculator

Set profitable menu prices

Free menu price calculator. Set profitable prices based on food cost percentage and target margins.

Start 14-day free trial See how it works → Restaurant Hub

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Save hours every week

Price one menu item — or use AI Menu Writer + competitor pricing intel across your whole menu in Gastro POS Hub.

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Price your menu items for maximum profitability with our free calculator. Enter your food cost and desired food cost percentage to calculate the optimal selling price.

Use the multiplier method or target percentage to ensure consistent margins across your menu.

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Quick — under 90 seconds

How to Use

1 Enter your food cost per item
2 Enter target food cost percentage
3 Click calculate
4 Get recommended menu price

Benefits

Optimize pricing

Maintain margins

Competitive analysis

Revenue maximization

FAQ