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Restaurant Marketing ROI Calculator
Campaign ROI including lifetime revenue
See how it works Restaurant Hub → Loading tool...
About this tool
Most marketing ROI calculators ignore the biggest piece: the customer comes back. A €10 Google Ad that brings in one new diner spending €40 looks break-even. The same diner who returns 2.5 times averages €100 lifetime revenue — ROI is 900%. This free Restaurant Marketing ROI Calculator runs both numbers: first-visit gross revenue and lifetime revenue including repeat visits. You get the honest ROI of the channel, cost per cover, and a rating against industry benchmarks. Use it weekly per campaign to know what to scale and what to cut.
How to use it
- 1 Enter total marketing spend
- 2 Enter new covers attributed
- 3 Enter average check size
- 4 Enter average total visits per guest (industry: 1.8–3 for casual restaurants)
- 5 Read ROI, lifetime revenue, cost per cover, rating
What you get
- Includes lifetime revenue, not just first visit
- Cost-per-cover view
- Industry-tiered rating
Restaurant Hub Do it for every case with Restaurant Hub
Measure one campaign here – then put today's offers on your homepage and take reservation requests with Restaurant Hub.
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