How do I calculate the price of an event ticket?

Divide your fixed costs by the tickets you expect to sell, add the cost per attendee, then gross it up for VAT and fees. That is the lowest price at which the event pays for itself.

What is a break-even ticket price?

The price at which ticket revenue covers all costs of the event, with no profit and no loss. Any ticket sold above it, or beyond the break-even number, is profit.

Should I plan with a full house?

Better not. Plan with a realistic sell-through, for example 70-80 %, so the event still pays off if not every seat is sold.

Do ticketing fees change my price much?

Yes. Every percent in fees comes off every ticket. With your own ticket shop and no platform fee you keep more of each ticket, or can price it lower.

How many tickets do I need to sell to break even?

Divide the fixed costs by what each ticket leaves after VAT, fees and the cost per attendee. At 25 EUR in the example above that is 370 tickets.

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Event Ticket Price Calculator

Price your tickets to cover costs and make a profit

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Find your ticket price here – then sell it from your own shop with seating plans, a box office and 0 % KIMISUITE ticket fee in Event Ticket Hub.

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About this tool

Too cheap and the event loses money; too expensive and the seats stay empty. This calculator works out the ticket price that covers your costs, the price that reaches your profit target and how many tickets you need to sell at the price you have in mind.

It starts with the tickets you expect to sell: capacity times sell-through. Each ticket must carry its share of the fixed costs plus the cost per attendee. VAT and ticketing fees come out of every ticket price, so the calculator divides that amount by what stays with you from each unit of the price after VAT and fees.

Example: fixed costs of 6,000 EUR, 4 EUR per attendee, 500 seats and 80 % sell-through make 400 tickets. Each ticket needs to bring in 6,000 / 400 + 4 = 19 EUR. With 19 % VAT and 3 % payment fees, about 81 cents of every euro stay with you, so the break-even price is 23.45 EUR. For a profit of 2,000 EUR you need 29.62 EUR. At a planned price of 25 EUR you break even after 370 tickets - 74 % of the house.

Play with the numbers before you publish the event: a smaller venue, a higher sell-through or lower fees change the price more than you think.

How to use it

1 Enter your fixed costs: venue, artists, technology, marketing.
2 Enter the variable cost per attendee, such as wristbands, catering or cleaning.
3 Enter the capacity and the share of tickets you expect to sell.
4 Add your ticketing and payment fees and the VAT rate.
5 Read the break-even price and the price for your target profit.
6 Enter a planned price to see how many tickets you need to sell.

What you get

Break-even ticket price based on realistic sales
Ticket price for the profit you want to make
Tickets needed at the price you have in mind
VAT and ticketing fees included in every result
Test venue size and sell-through before you publish

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