Free tool No sign-up needed
Menu Engineering Matrix
Classify menu items as Stars, Plowhorses, Puzzles or Dogs
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About this tool
Menu engineering is the restaurant consultant framework that turns a flat menu list into an action plan. Plot every item on two axes — popularity (units sold) and contribution margin (price minus cost) — and items fall into four quadrants: Stars (high pop + high margin = protect and promote), Plowhorses (high pop + low margin = re-engineer recipe), Puzzles (low pop + high margin = push with placement and menu copy), Dogs (low pop + low margin = drop or replace). This free tool takes your menu data and classifies items automatically with specific advice per item.
How to use it
- 1 Add menu items with price, cost, and units sold for the period
- 2 The tool classifies each item into a quadrant
- 3 Read the per-item advice
- 4 Plan menu changes accordingly
What you get
- Auto-classification per item
- Industry-standard 70%-of-average heuristic
- Specific action per quadrant
- Free, no signup
Restaurant Hub Do it for every case with Restaurant Hub
Classify your dishes here – then change prices once and serve the menu on the phone, on paper and online with Restaurant Hub.
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