Customer Lifetime Value Calculator
Know what a customer is really worth before you spend on getting one
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About this tool
If you don't know what a customer is worth, you're guessing every time you spend money to get one.
The Customer Lifetime Value (CLV) is the total profit you make from one customer over the entire time they buy from you. It's the single most important number for setting marketing budgets, evaluating channels, and deciding where to invest in retention.
This calculator gives you both the gross CLV (total revenue) and the net CLV (with your gross margin applied) in seconds.
How to use it
- 1 Enter the average order value of a typical customer.
- 2 Enter how often they purchase per year.
- 3 Estimate how many years they typically stay with you.
- 4 Enter your gross margin to get the net CLV.
Use the result as a ceiling for your customer acquisition cost (CAC) — most healthy businesses target a CLV:CAC ratio of 3:1 or better.
What you get
- Net + gross at once — See both perspectives instead of just total revenue.
- Margin-aware — Your real CLV is the part you keep — gross margin matters.
- Set CAC limits — Anchor your acquisition spend to a number that makes sense.
CRM Business Hub Do it for every case with CRM Business Hub
Calculate one LTV — or track LTV live by segment with cohort + churn breakdown in Service Manager.
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