CRM Business Hub
Free Tool
Email Marketing ROI Calculator
Find out if your email channel actually pays
Free calculator that turns list size + open + click + conversion + AOV into your real monthly email revenue and ROI vs cost.
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Email marketing averages 36–42:1 ROI when done well — and -1:1 when done badly. Most operators have no idea which side of that line they\'re on.
This calculator chains list size → opens → clicks → conversions → revenue, then divides by your monthly tool + content cost. Color-coded against industry benchmarks (≥5:1 healthy, <0 means you\'re losing money on the channel).
Book a Demo
Quick — under 90 seconds
How to Use
- Enter your email list size and number of sends per month.
- Add open rate % (industry: 20–30%).
- Add click-through rate % (industry: 2–4%).
- Add conversion rate of clicks % (industry: 1–3%).
- Enter average order value and your monthly cost (tool + content).
- Read monthly revenue, ROI ratio, revenue per email.
Benefits
Full funnel math — Chains opens, clicks, conversions, AOV in one model. No more guessing.
Cost-aware ROI — Subtracts your real tool + content cost. Most "ROI" calculators ignore this.
Per-email value — Tells you what each individual send is worth, so you can quit the dead ones.