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Email Marketing ROI Calculator
Find out if your email channel actually pays
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About this tool
Email marketing averages 36–42:1 ROI when done well — and -1:1 when done badly. Most operators have no idea which side of that line they\'re on.
This calculator chains list size → opens → clicks → conversions → revenue, then divides by your monthly tool + content cost. Color-coded against industry benchmarks (≥5:1 healthy, <0 means you\'re losing money on the channel).
How to use it
- 1 Enter your email list size and number of sends per month.
- 2 Add open rate % (industry: 20–30%).
- 3 Add click-through rate % (industry: 2–4%).
- 4 Add conversion rate of clicks % (industry: 1–3%).
- 5 Enter average order value and your monthly cost (tool + content).
- 6 Read monthly revenue, ROI ratio, revenue per email.
What you get
- Full funnel math — Chains opens, clicks, conversions, AOV in one model. No more guessing.
- Cost-aware ROI — Subtracts your real tool + content cost. Most "ROI" calculators ignore this.
- Per-email value — Tells you what each individual send is worth, so you can quit the dead ones.
CRM Business Hub Do it for every case with CRM Business Hub
Calculate one campaign ROI — or run live ROI on every email + automation in Service Manager.
Cancel anytime · No long-term contract · 14 days free
