CRM Business Hub
Email Marketing ROI Calculator
Find out if your email channel actually pays
Free calculator that turns list size + open + click + conversion + AOV into your real monthly email revenue and ROI vs cost.
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Save hours every week
Calculate one campaign ROI — or run live ROI on every email + automation in Service Manager.
Email marketing averages 36–42:1 ROI when done well — and -1:1 when done badly. Most operators have no idea which side of that line they\'re on.
This calculator chains list size → opens → clicks → conversions → revenue, then divides by your monthly tool + content cost. Color-coded against industry benchmarks (≥5:1 healthy, <0 means you\'re losing money on the channel).
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Quick — under 90 seconds
How to Use
- 1 Enter your email list size and number of sends per month.
- 2 Add open rate % (industry: 20–30%).
- 3 Add click-through rate % (industry: 2–4%).
- 4 Add conversion rate of clicks % (industry: 1–3%).
- 5 Enter average order value and your monthly cost (tool + content).
- 6 Read monthly revenue, ROI ratio, revenue per email.
Benefits
Benefits
Full funnel math — Chains opens, clicks, conversions, AOV in one model. No more guessing.
Cost-aware ROI — Subtracts your real tool + content cost. Most "ROI" calculators ignore this.
Per-email value — Tells you what each individual send is worth, so you can quit the dead ones.
FAQ
Email Marketing ROI Calculator
Frequently Asked Questions
Save hours every week
CRM Business Hub
Calculate one campaign ROI — or run live ROI on every email + automation in Service Manager.