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Direct Booking ROI Calculator

Will your own booking engine pay off? Find out in 60 seconds.

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Calculate one ROI scenario — or drive real direct booking ROI with widget, payments and loyalty in Booking Hub.

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About this tool

Hoteliers ask the same question over and over: "Is it worth setting up my own booking engine, or do I just stick with Booking.com?"

This calculator answers it with your numbers — number of rooms, ADR, occupancy, current OTA share, average commission, and the cost of a booking engine. The output: net annual gain and how many years until the engine pays for itself.

For most independent hotels with 15+ rooms and a decent OTA share, the answer is months, not years.

How to use it

  1. 1 Enter rooms, ADR (average daily rate) and occupancy.
  2. 2 Estimate your current OTA share and commission rate.
  3. 3 Enter the annual cost of the booking engine you\'re considering.
  4. 4 Read the net gain — and the payback period.

    Tip: even a modest 25% OTA share at 18% commission usually pays back a €2 000–€4 000/year engine in well under a year.

What you get

  • Real ROI math — Not just commission savings — net result minus the engine cost.
  • Payback period — See how fast a booking engine becomes free for you.
  • Honest assumptions — Conservative defaults so the result reflects real-world numbers, not marketing fluff.
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Do it for every case with Booking Hub

Calculate one ROI scenario — or drive real direct booking ROI with widget, payments and loyalty in Booking Hub.

Cancel anytime · No long-term contract · 14 days free

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