What are UTM parameters?

UTM parameters are tags you add to a URL’s query string so analytics tools (Google Analytics, your CRM, etc.) can attribute the visit to a specific campaign, source and medium.

Which fields are required?

utm_source, utm_medium and utm_campaign are the three that matter. utm_term and utm_content are optional and used for paid-search keywords and A/B variants respectively.

Because "facebook", "Facebook" and "fb" all count as different sources in analytics. Presets force consistent spelling so your reports stay clean.

Does this work with any URL?

Yes. The tool appends parameters cleanly whether the URL already has query strings or not.

Yes, no signup required. Use it as often as you like.

SEO & Content

UTM Parameter Builder

Trackable URLs in seconds for any campaign

Build clean, consistent UTM-tagged URLs so you can attribute every lead to the right campaign.

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Build one UTM link — or auto-attribute every lead to the right campaign with native UTM + CRM Business Hub.

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UTM parameters are the foundation of every honest marketing report. This free UTM Parameter Builder lets you generate trackable URLs with the standard fields — source, medium, campaign, term, content — in a clean, consistent format. Pick from common source/medium presets (Facebook, Instagram, Google Ads, Email, Slack, Partner) so your reports don’t end up with twelve spellings of the same channel. Paste the destination URL, fill the campaign details, copy the tracked link. Use it for ads, social posts, newsletter buttons, partner placements, QR campaigns, podcast show-notes — anywhere you want clean attribution back in your analytics. Built for marketers who care about clean data and for sales teams who want to know which campaign actually brought the lead.

How to Use

1 Paste the destination URL 2. Pick a source preset (or type your own) 3. Pick a medium preset (cpc, social, email, qr, …) 4. Type a campaign name (lowercase, underscores) 5. Optional: term and content for A/B variants 6. Copy the tracked link and paste it anywhere

Benefits

Consistent URLs across every channel

No more 12 spellings of "facebook"

Per-channel presets baked in

Optional term + content for A/B tests

One-click copy to clipboard

Works for ads, email, QR, social, partner

FAQ